Exploring the Role of Visual Art in Enhancing Popularity and Meaning: Semiotics and Visual Perspective

Abstract

This research delves into the captivating fusion of semiotics and visual representation in contemporary poetry, focusing specifically on the exceptional contributions of Rupi Kaur in her collection "The Sun and Her Flowers." Employing a qualitative research methodology grounded in Ferdinand de Saussure's theoretical framework, the study explores the intricate layers of meaning within Kaur's poetic works. Through innovative integration of visual and semiotic elements, Kaur transcends conventional literary boundaries, captivating her audience with the power of iconicity and symbolism. Departing from traditional modes of expression, her poetry forges a profound connection with readers, enriching the process of creating meaning and inviting personal interpretation. By scrutinizing the semiotic and visual elements within Kaur's art, this study sheds light on the dynamic landscape of contemporary visual poetry and how it resonates with modern audiences. Through an exploration of Kaur's unique approach to language and imagery, this research seeks to uncover the enduring popularity of her work and its enriched layers of meaning, offering new dimensions to the art of expression in contemporary literature.