Hello, Hello Brazil: Popular Music in the Making of Modern Brazil. BRYAN McCANN, Durham: Duke University Press, 2004.

Abstract

Generations of historians have been drawn to Brazil's Vargas Era (1930-1954), not only because of its influence over that country's politics and economy, but also because many of the social, cultural and technological changes that would characterize Brazil's twentieth century took root, flourished and related to each other during that quarter century. In Hello, Hello Brazil, Bryan McCann explores the rise of popular music, radio and advertising during the golden age of radio broadcasting in Brazil, which roughly coincided with Vargas' presence on the national stage (commercial radio legislation was regularized in 1932, and radio began to lose ground to television in the mid-1950s).