How The Image of The Company and The Value of The Customer Affect Satisfaction
Abstract
A primary goal of this study is to investigate and dissect the connection between a company's public image and its ability to retain satisfied clients. The second objective is to investigate the connection between customer value and contentment. Third, to dissect what factors have the most impact on happiness and why. The description of each variable answer in this study is Corporate Image (X1), Customer Value (X2) and Customer Satisfaction (Y1) can be done by means of descriptive analysis
In accordance with the results of the discussion there are several things that can be concluded in accordance with the objectives of this study there is a positive influence of corporate image variable on customer satisfaction, the better the corporate image that is formed with the existing suitability it will form customer satisfaction. There is a positive influence of the customer value variable on customer satisfaction, the more customers benefit from the programs offered, the more customer satisfaction increases. The customer value variable is the variable that has the biggest influence on customer satisfaction, so it needs special attention for management to improve customer satisfaction.
References
Budiarto, N., & Subagja, I. K. (2018). Pengaruh Kualitas Layanan Dan Citra Insta. Jurnal Manajemen Bisnis Krisnadwipayana, 6(1), 28–47.
Edar, A. F., Asdar, M., & Munir, A. R. (2019). Pengaruh Kualitas Pelayanan, Kepuasan Nasabah Dan Citra Perusahaan Terhadap Loyalitas Nasabah Pada PT. Bank Central Asia KCU Makassar. Hasanuddin Journal Of Applied Business And Entrepreneurship Pengaruh, 2, 52–63.
Ishaq, M. I., Bhutta, M. H., Hamayun, A. A., Danish, R. Q., & Hussain, N. M. (2014). Role Of Corporate Image , Product Quality And Customer Value In Customer Loyalty : Intervening Effect Of Customer Satisfaction. 4(4), 89–97.
Lahap, J., Ramli, N. S., Said, N. M., Radzi, S. M., & Zain, R. A. (2016). A Study Of Brand Image Towards Customer’s Satisfaction In The Malaysian Hotel Industry. Procedia - Social And Behavioral Sciences, 224(August 2015), 149–157. Https://Doi.Org/10.1016/J.Sbspro.2016.05.430
Laia, A. E. R., Palupiningtyas, D., Putri, J. A., Yulianto, H., & Octafian, R. (2021). Kepuasan Konsumen Melalui Kualitas Produk Dan Pelayanan Pada Resto Dak Nalgae. SEMNASTEKMU 2021, 1, 181–188.
Octafian, R., & Nugraheni, K. S. (2020). Employee Performance Analysis Through Motivation And The Work Environment At Patra Semarang Hotel & Convention. Nusantara Journal Of Social Sciences And Humanities, 100–105.
Soliha, E., Rizal, A., Maskur, A., Mawarni, N. B., & Rochmani, R. (2019). Service Quality, Bank Image, And Customer Loyalty: The Mediating Role Of Customer Satisfaction. International Journal Of Scientific And Technology Research, 8(10), 2667–2671.
Subagiyo, R., & Budiman, A. (2019). Citra Perusahaan, Kualitas Pelayanan Dan Saluran Distribusi Terhadap Kepuasan Nasabah. At-Tijaroh: Jurnal Ilmu Manajemen Dan Bisnis Islam, 5(2), 280–295. Https://Doi.Org/10.24952/Tijaroh.V5i2.1844
Sumarwan, U. (2015). Perilaku Konsumen Teori Dan Penerapannya Dalam Pemasaran.
Sumarwan, U. (2018). Pemasaran Strategik: Perspektif Perilaku Konsumen Dan Marketing Plan. Https://Www.Google.Co.Id/Books/Edition/Pemasaran_Strategik_Perspektif_Perilaku/Xbh5dwaaqbaj?Hl=Id&Gbpv=1&Dq=Teori+The+Expectancy+Disconfirmation+Model+Sumarwan+2017&Printsec=Frontcover
Triono, B. S., Penawan, A., & Haryanto, A. T. (2020). Pengaruh Kualitas Produk Dan Nilai Nasabah Terhadap Kepuasan Dan Loyalitas Nasabah Kredit Pada Pd. Bpr Bank Daerah Sukoharjo. Probank, 5(1), 45–54. Https://Doi.Org/10.36587/Probank.V5i1.567
Usvela, E., Qomariah, N., & Wibowo, Y. G. (2019). Pengaruh Brand Image , Kepercayaan , Dan Nilai Pelanggan Terhadap Kepuasan Pelanggan Herbalife. Jurnal Manajemen Dan Bisnis Indonesia, 5(2), 300–312. Http://Jurnal.Unmuhjember.Ac.Id/Index.Php/JMBI/Article/View/2930/2260
