Advances in Economics, Management and Political Sciences
- The Open Access Proceedings Series for Conferences
Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 2
Series Vol. 6 , 27 April 2023
Open
Access | Article
How to Develop Online Marketing Channels in the Real Economy During the Epidemic of COVID -19
* Author to whom correspondence should be addressed.
Abstract
Under the general environment of COVID-19, the global economy has been hit to varying degrees, which makes inflation more severe than before. Inflation has increased the cost of raw materials and labor, which has affected different industries to varying degrees. On the one hand, the price is rising, and on the other hand, the consumption level and consumption are declining due to COVID-19. This impact is more evident for some enterprises that pre-fer offline marketing models. Because of the effects of COVID-19, many enterprises that focus on offline marketing but ignore the diversification of marketing channels have further increased their losses or even gone bankrupt. Therefore, it is necessary to carry out market-ing reform in this case. This paper analyzes the characteristics of the COVID-19 environ-ment and successful transformation cases and uses the process tracking method in case stud-ies. By summarizing the methods used in successful cases and generalizing them, people can sort out plans suitable for most enterprises' transformation and provide some ideas for some companies that do not know how to transform.
Keywords
Internal Mechanism, Impact of COVID-19, Real Economy, Online Marketing Channels
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), Part 2
- ISBN (Print)
- 978-1-915371-23-2
- ISBN (Online)
- 978-1-915371-24-9
- Published Date
- 27 April 2023
- Series
- Advances in Economics, Management and Political Sciences
- ISSN (Print)
- 2754-1169
- ISSN (Online)
- 2754-1177
- DOI
- 10.54254/2754-1169/6/20220150
- Copyright
- © 2023 The Author(s)
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited