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Date Published: 10/08/2017
Online Published: 01/07/2023
Abstract Views: 242
Views PDF: 309
DOI: https://doi.org/10.52714/dthu.27.8.2017.490
Issue
No. 27 (2017): Part A - Social Sciences and Humanities
Section
Social Sciences and Humanities Issue
How to Cite
Nguyen, M. T., & Trinh, D. H. (2023). Factors influencing consumers’ willingness to pay more for safe vegetable products in Cao Lanh City, Dong Thap Province. Dong Thap University Journal of Science, 27, 47-54. https://doi.org/10.52714/dthu.27.8.2017.490

Factors influencing consumers’ willingness to pay more for safe vegetable products in Cao Lanh City, Dong Thap Province

Minh Triet Nguyen1,, Dieu Hien Trinh2
1 Center for Industrial Promotion and Industry Development Consultancy, Dong Thap Department of Industry and Trade
2 Ca Mau Community College

Main Article Content

Abstract

The article analyzes the factors influencing consumers’ willingness to pay more for safe vegetable products in Cao Lanh city, Dong Thap province. A total of 142 local consumers participated in the interview. The Cronbach’s Alpha testing, exploratory factor analysis and linear regression were used. The results showed that 5 factors affecting consumers’ willingness to pay more for safe vegetable products in order of importance are: environmental interest, attitude toward the products, product quality, health concern and trust.

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Keywords

Consumer, Cao Lanh City, safe vegetable, willingness to pay more

References

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