ABSTRACT
This book outlines how African language media is affected by politics, technology, culture, and the economy and how this media is creatively produced and appropriated by audiences across cultures and contexts.
African language media can be considered as a tool for communication, socialization, and community that defines the various identities of indigenous people in Africa. This book shows how vernacular media outlets including radio and television, as well as native formats such as festivals, rituals and dance, can be used to influence all facets of local peoples’ experience and understanding of community. The book also explores the relationship between African language media sources and contemporary issues including the digitalization conundrum, peace and conflict resolution, identity formation, hate speech and fake news. Furthermore, it shows how local media can be used for development communication purposes during health and environmental crises. The book includes cases studies demonstrating the uses, experiences and activities related to various forms of media available in African languages.
This book will be of interest to scholars in the field of communication and media studies, health and environmental communication, journalism, African studies and anthropology.
TABLE OF CONTENTS
part Section I|62 pages
Media Representations, Text, Context and African Language Media
chapter 4|14 pages
Are We There Yet?
chapter 5|13 pages
Hausa Folk Music and the Challenges of Sustainability
part Section II|62 pages
Digital Technology and African Language Media
chapter 6|14 pages
(Dis) continuities of African Language Radio on Social Media
chapter 7|19 pages
Reinterpreting Technological Language
chapter 8|14 pages
The Purpose of Minority Language Media and the Digital Shift
chapter 9|13 pages
Podcasting COVID-19 in Indigenous Languages
part Section III|52 pages
Health and Environmental Crisis and African Language Media
chapter 12|12 pages
Indigenous Language Media and Reportage of COVID-19
chapter 13|11 pages
The Use of Indigenous Language in Crime and Safety Communication in South Africa
part Section IV|64 pages
Audience Perception, Participation, Ethnicity, Identity Formation and African Language Media
chapter 15|18 pages
Culture de la Paix in Central Africa
chapter 16|14 pages
Marginalised Voices
chapter 17|16 pages
Women's Participation in Indigenous Language Media
part Section V|18 pages
Corporate Communication, Practice-Based Studies and African Language Media
part Section VI|48 pages
Beat Analysis, Peace Journalism and African Language Media