What is the beauty? This article proposes that beauty is understood as media. In the term of function, beauty is treated as media that produces relationship between entities, that is, a referential system and an object (person, thing, event, etc.). Beauty as media functions on interaction which constitutes two levels. Interaction in this article consists of not only emotion-body level, but also of communication level. Beauty autonomilized from emotion body level, and functions as a common aesthetic sense on communication level.
In this article, a diet that is taking up in the modern society is analysed by the frame of beauty as media. Confronted with the question of the diet, a good many women want to become a beautiful figure. Those who seriously try the diet purpose to transform a 'fat', 'ugly' intolerable self in the present into a 'slim', 'beautiful' ideal self in the near future. From the viewpoint of beauty as media, this phenomenon is understood as relationship between self on the present and self on the future, between self and others in the social environment. Then, beauty as media will probably bring forth healing and self-transcending who women are unconsciously wishing for.