Determinants of Consumer Environment Boycott Behavior: Based on the Theory of Planned Behavior

Jian Xin Li; Xiang Gong

doi:10.4028/www.scientific.net/AMR.807-809.923

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HomeAdvanced Materials ResearchAdvanced Materials Research Vols. 807-809Determinants of Consumer Environment Boycott...

Determinants of Consumer Environment Boycott Behavior: Based on the Theory of Planned Behavior

Abstract:

This paper aims to study on the basis of previous literature, using the theory of planned behavior to understand and predict consumers environment boycott behavior from green consumption perspective. This paper adopts empirical research method and finds that consumers sense of environment protection, subjective norms and perceived behavioral control have significantly positive effects on making green purchase decisions and taking boycott behavior intention into action, while consumers perceived cost have a significantly negative effect on the intention of boycott behavior. This research is also a creative application of the theory of planned behavior.

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Periodical:

Advanced Materials Research (Volumes 807-809)

Pages:

923-926

DOI:

https://doi.org/10.4028/www.scientific.net/AMR.807-809.923

Citation:

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Online since:

September 2013

Authors:

Jian Xin Li, Xiang Gong

Keywords:

Consumer Boycott, Green Consumption, Theory of Planned Behavior

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