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Study on Regional Logistics Information Platform Pricing Strategy Based on Bilateral Market Theory
Abstract:
The paper analyzes the optimal market structure and pricing strategy of regional logistics information platform based on bilateral market theory and network externality. Taking Zhejiang logistics information platform as an example, it establishes a two-stage (users gather stage, stable operation stage) regional logistics information platform pricing model. In the end, it draws a conclusion that the pricing strategy is mainly affected by platform service, network externality factor and user scale of both sides.
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Periodical:
Pages:
3596-3599
Citation:
Online since:
May 2013
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