Using Taguchi Quality Analysis Method to Evaluate the Food and Beverage Service Improvement Trend

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Traditional analysis methods cannot analyze the data of customer satisfaction and dissatisfaction and be applied to decision-making, thus are unable to identify the quality improvement priority sequence. This study treated the food and beverage (F&B) service providers in Taoyuan International Airport as the research subject, and applied the Taguchi quality analysis method to evaluate the F&B service and identify the improvement direction for the F&B service quality.

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3068-3072

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December 2012

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