Study on Purchase Intention of Sustainable Fashion

Author(s)	Aryan Kashyap
Country	India
Abstract	This project aims to examine the effect of customer awareness on sustainability and willingness. The study uses a quantitative research method and surveys 100 participants using an online questionnaire. There are several factors that influence consumer purchase intention of sustainable products. Despite the growing interest in sustainable products, there are still barriers to adoption. The research recommends that companies should focus on improving the quality, affordability, and willingness to purchase these products.
Keywords	Sustainable Fashion
Published In	Volume 5, Issue 5, September-October 2023
Published On	2023-10-04
Cite This	Study on Purchase Intention of Sustainable Fashion - Aryan Kashyap - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.7159
DOI	https://doi.org/10.36948/ijfmr.2023.v05i05.7159
Short DOI	https://doi.org/gst3th

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International Journal For Multidisciplinary Research