A Study On Perception Of Millennials On Fintech And Cryptocurrency

Author(s)	Dr.V.Andal, G.Aniruddh
Country	India
Abstract	A generation of millennials is rewriting the rules of the investment and Fintech industry. In contrast to the past when they played a relatively passive role, they now are leading some of the hottest trends in the industry. Today, it is the millennials who are driving many hot investment industries. For example, Robin hood a company founded by millennials, has disrupted the stock market and investment industry. The Federal Reserve's expansionary policies during the Covid-19 pandemic resulted in significant gains in cryptocurrencies and other assets. The Federal Bank responded to the trend of inflation and deflation by lowering interest rates and implementing a quantitative easing programme that pushed its balance sheet to over $8.5 trillion. This, in turn, led many millennials to seek alternative assets that offered better returns than cash. Cryptocurrencies have emerged as one of the most popular assets among millennials.
Keywords	Millennials, Cryptocurrency, Investment, Stock market, Fintech
Field	Arts
Published In	Volume 5, Issue 5, September-October 2023
Published On	2023-10-05
Cite This	A Study On Perception Of Millennials On Fintech And Cryptocurrency - Dr.V.Andal, G.Aniruddh - IJFMR Volume 5, Issue 5, September-October 2023. DOI 10.36948/ijfmr.2023.v05i05.7153
DOI	https://doi.org/10.36948/ijfmr.2023.v05i05.7153
Short DOI	https://doi.org/gst3tk

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International Journal For Multidisciplinary Research