Oktaria Mulya, Indrawati Yuhertiana
Universitas Pembangunan Nasional Veteran Jawa Timur, Indonesia
Cite: Mulya O., Yuhertiana I. Hedonic and Utilitarian Motivation of Accounting Students as Z Generation in Using Mobile Banking. J. Digit. Art Humanit. 4(1), 10-18, (2023). https://doi.org/10.33847/2712-8148.4.1_2
Abstract. The purpose of this study to investigate examine the influence hedonic & utilitarian motivation to financial management when using mobile banking. This study used a quantitative research methodology Multiple linear regression analysis was performed in this study’s data analysis along with SPSS 26. The proportionate stratified random was employed in the sample determination approach together with probability sampling 98 students made up the study’s sample. Both primary and secondary data are used in this investigation. The study’s findings demonstrate that hedonic motivation and utilitarian motivation both have a good impact on financial management. the finding that hedonic drive definitely has an impact on financial management. And it has been demonstrated that utilitarian motive affects money management.
Keywords: Hedonic Motivation, Utilitarian Motivation, Financial Management, Mobile banking, Generation Z.
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Published online 26.06.2023