The criteria of tourists are widening more and more due to the expansion in the number of FITs (free individual tourists). These tourists, who use smartphones, require a variety of experiences that are tailored to them and use local service providers. In this paper, a method to determine tourists' characteristics is explored in terms of the bell-shaped and non-bell-shaped distribution of their evaluation of their experiences. A survey was conducted to collect data from such a method. The results show that the average tourism experience consists of bell-shaped experience (71.4 percent) and non-bell-shaped experience (28.6 percent). Finally, the balance between bell-shaped and non-bell-shaped distribution is discussed in terms of enhancing tourist experiences.