PENGUATAN KELEMBAGAAN DESA WISATA MELALUI  KAMPANYE SADAR WISATA 5.0 DALAM MENCIPTAKAN  PARIWISATA BERKELANJUTAN

Agung Sulistyo; Tri Eko Yudiandri; Rosalina Nur Annisa; Mudiono Mudiono

doi:10.31764/jmm.v7i5.16808

PENGUATAN KELEMBAGAAN DESA WISATA MELALUI KAMPANYE SADAR WISATA 5.0 DALAM MENCIPTAKAN PARIWISATA BERKELANJUTAN

Agung Sulistyo, Tri Eko Yudiandri, Rosalina Nur Annisa, Mudiono Mudiono

Abstract

Abstrak: Beberapa pengelolaan desa wisata oleh POKDARWIS memiliki kekurangan dalam fungsi dan efektivitas kelembagaan. Kondisi tersebut secara langsung berpengaruh terhadap pengelolaan dan perkembangan desa wisata. Kegiatan pengabdian masyarakat ini bertujuan untuk memperkuat fungsi kelembagaan POKDARWIS dan lembaga masyarakat lainnya melalui implementasi kampanye sadar wisata 5.0 yang dicanangkan Kementerian Pariwisata dan Ekonomi Kreatif. Program pengabdian yang dilakukan berfokus pada kegiatan: (1) pendampingan POKDARWIS; (2) pendampingan kelompok PKK; (3) pendampingan pelaku seni dan budaya; serta (4) pendampingan organisasi karang taruna. Peserta yang terlibat dalam pendampingan ini berjumlah 60 orang Lebih lanjut, kegiatan ini berupaya meningkatkan kapasitas, pemahaman serta kesadaran antar kelompok masyarakat dalam upaya menciptakan pengelolaan pariwisata berkelanjutan. Evaluasi melalui postest dilakukan selama kegiatan pendampingan berlangsung dan pasca kegiatan pendampingan sebagai bentuk evaluasi. Hasil evaluasi menunjukan, sebanyak 51 peserta (85%) memahami pentingnya kampanye sadar wisata bagi penguatan kelembagaan dalam menciptakan pariwisata berkelanjutan. Hasil pengabdian masyarakat ini mampu memberikan dampak positif dalam pengelolaan pariwisata berkelanjutan. Selain itu, hasil kegiatan ini mampu menyamakan presepsi positif masyarakat yang tertuang dalam nota kesepahaman.

Abstract: Some of the management of tourist villages by POKDARWIS needs to improve in institutional function and effectiveness. These conditions directly affect the management and development of tourist villages. This community service activity aims to strengthen the institutional functions of POKDARWIS and other community organizations by implementing the 5.0 tourism awareness campaign launched by the Ministry of Tourism and Creative Economy. The community service program focuses on (1) POKDARWIS assistance; (2) PKK group assistance; (3) arts and culture actors assistance; and (4) youth organization assistance. Participants involved in this assistance amounted to 60 people. Furthermore, this activity seeks to increase capacity, understanding, and awareness among community groups to create sustainable tourism management. Evaluation through post-tests during and after mentoring activities as a form of evaluation. The evaluation results showed that 51 participants (85%) understood the importance of tourism awareness campaigns for institutional strengthening in creating sustainable tourism. The results of this community service can positively impact sustainable tourism management. In addition, the results of this activity were able to equate the positive perceptions of the community as contained in the memorandum of understandin.

Keywords

POKDARWIS; Strengthening Community Institutions; Tourism Village.

Full Text:

DOWNLOAD [PDF]

References

Agustin, H., Supriadi, D., & Hidayat, D. R. (2018). Retracted: Digital Marketing in Unsustainable Wildlife Tourism (A Study on the Practice of Marketing Communication of Sea Turtles Observation Tourism). 2018 Workshop on Multidisciplinary and Its Applications: Applied Mathematics, Computer Science, Information Systems, and Information Technology, WMA-Mathcomtech 2018, 1114(1), 221–229. https://doi.org/10.1088/1742-6596/1114/1/012126

Akbar, I., & Yang, Z. (2021). The influence of tourism revenue sharing constraints on sustainable tourism development: a study of Aksu-Jabagly nature reserve, Kazakhstan. Asian Geographer. https://doi.org/10.1080/10225706.2021.1894462

Al-Banjari, H., Hermantoro, H., Sadewa, A. B., & Vitriani, D. (2021). Panduan Praktis: 10 Langkah Mengembangkan Desa Wisata Hijau. Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ).

Al‐Msallam, S. (2020). The impact of tourists’ emotions on satisfaction and destination loyalty – an integrative moderated mediation model: tourists’ experience in Switzerland. Journal of Hospitality and Tourism Insights, 3(5), 509–528. https://doi.org/10.1108/JHTI-11-2019-0126

Amoako, G. K., Obuobisa-Darko, T., & Ohene Marfo, S. (2022). Stakeholder role in tourism sustainability: the case of Kwame Nkrumah Mausoleum and centre for art and culture in Ghana. International Hospitality Review, 36(1), 25–44. https://doi.org/10.1108/IHR-09-2020-0057

Andrade, J., & Sobata, M. F. (2020). Most important contents in travel blogs: A perspective from Brazilian tourists. In R. A., A. A., de C. J.V., L. D., L. P., & G. E.A. (Eds.), International Conference on Tourism, Technology and Systems, ICOTTS 2019 (Vol. 171, pp. 77–91). Springer. https://doi.org/10.1007/978-981-15-2024-2_8

Androutsou, L., & Metaxas, T. (2019). Measuring the efficiency of medical tourism industry in EU member states. Journal of Tourism Analysis: Revista de Análisis Turístico, 26(2), 115–130. https://doi.org/10.1108/JTA-02-2019-0006

Anugrah, K., & Sudarmayasa, I. W. (2017). Pembangunan Pariwisata Daerah Melalui Pengembangan Sumber Daya Manusia Di Gorontalo (Vol. 4). Jurnal Master Pariwisata (JUMPA).

Asonitou, S., & Kottara, C. (2019). Sustainable development of skills for the tourism sector and its financial impact. In Strategic Innovative Marketing and Tourism (pp. 1121–1129). Springer. https://link.springer.com/chapter/10.1007/978-3-030-12453-3_129

Bhat, S., Gijo, E. V, Rego, A. M., & Bhat, V. S. (2021). Lean Six Sigma competitiveness for micro, small and medium enterprises (MSME): an action research in the Indian context. The TQM Journal, 33(2), 379–406. https://doi.org/10.1108/TQM-04-2020-0079

Binahayati Rusyidi, M. F. (2018). Pengembangan Pariwisata Berbasis Masyarakat. Jurnal Pekerjaan Sosial, 1 No 3 Des, 155–165.

Chaurasia, S. S., Kaul, N., Yadav, B., & Shukla, D. (2020). Open innovation for sustainability through creating shared value-role of knowledge management system, openness and organizational structure. Journal of Knowledge Management, 24(10), 2491–2511. https://doi.org/10.1108/JKM-04-2020-0319

Chen, J.-R. (2018). Exploring Service Dominant Logic and Business Model for IT Firms to Transition to the Cloud Era: A Focus Group Study. In Digital Enablement: The Consumerizational and Transformational Effects of Digital Technology (pp. 199–215). World Scientific Publishing Co. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85131988215&doi=10.1142%2F9789813209138_0012&partnerID=40&md5=b83ef7e3eda439c98c189d548dc981f2

Eerme, T., & Nummela, N. (2019). Value generation through public procurement of innovative earth observation applications: Service-dominant logic perspective. 70th International Astronautical Congress, IAC 2019, 2019-Octob. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85079161818&partnerID=40&md5=74404df34994147a64a7a96e6ad8c482

Fatmawati, I., & Sulistyo, A. (2022). Peningkatan Daya Saing Objek Wisata Berbasis Masyarakat melalui Strategi Digital Marketing. Jurnal Pengabdian dan Pemberdayaan Masyarakat, Volume 6 No. 2, 383–391. https://doi.org/10.30595/jppm.v6i2.12400

Grit, A. (2017). Volunteer Tourism: The Lifestyle Politics of International Development. Journal of Tourism Futures, 3(1), 87–88. https://doi.org/10.1108/JTF-12-2015-0054

Havadi Nagy, K. X., & Espinosa Segui, A. (2020). Experiences of community-based tourism in Romania: chances and challenges. Journal of Tourism Analysis, 27(2), 143–163. https://doi.org/10.1108/JTA-08-2019-0033

Hermawati, A., Suhermin, & Puji, R. (2019). The transglobal leadership-based strategy of MSMEs performance optimization of Malang Raya and the implementation of quality of work life. Research Journal of Textile and Apparel, 23(1), 38–57. https://doi.org/10.1108/RJTA-05-2018-0038

Hong, J.-W., Kwak, Y.-S., & Kwak, Y.-S. (2016). The effect of diffusion of online culture content on medical tourism: Analysis of keyword. International Journal of Database Theory and Application, 9(11), 293–304. https://doi.org/10.14257/ijdta.2016.9.11.26

Leith, C. (2020). Tourism trends: lifestyle developments and the links to solo tourism. Journal of Tourism Futures, 6(3), 251–255. https://doi.org/10.1108/JTF-11-2019-0126

Mainolfi, G., & Marino, V. (2020). Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourism experience. Journal of Business Research, 116(1), 699–710. https://doi.org/10.1016/j.jbusres.2018.03.001

Martini, U., Malacarne, K., Pederzolli Giovanazzi, S., & Buffa, F. (2020). Sustainable tourism development in rural and marginal areas and opportunities for female entrepreneurship: lessons from an exploratory study. Worldwide Hospitality and Tourism Themes, 12(4), 421–430. https://doi.org/10.1108/WHATT-05-2020-0023

Mohanty, E., & Mishra, A. J. (2020). Understanding the gendered nature of developing country MSMEs’ access, adoption and use of information and communication technologies for development (ICT4D). International Journal of Gender and Entrepreneurship, 12(3), 273–295. https://doi.org/10.1108/IJGE-07-2019-0117

Moreno-Luna, L., Robina-Ramírez, R., Sánchez, M. S. O., & Castro-Serrano, J. (2021). Tourism and sustainability in times of covid-19: The case of Spain. International Journal of Environmental Research and Public Health, 18(4), 1–22. https://doi.org/10.3390/ijerph18041859

Muhammad, D., Hanggraito, A. A., Anshori, H. A., & Aisyahdi, nahda F. (2020). Kajian Klasifikasi desa Wisata kabupaten Sleman. Dinas Pariwisata Kabupaten Sleman.

Pakpahan, R. (2018). Implementasi Prinsip Pariwisata Berbasis Komunitas Di Desa Wisata Nglinggo Yogyakarta. Jurnal Master Pariwisata (JUMPA), 5(1), 129–146. https://doi.org/10.24843/jumpa.2018.v05.i01.p07

Priatmoko, S., Kabil, M., Purwoko, Y., & Dávid, L. D. (2021). Rethinking sustainable community-based tourism: A villager’s point of view and case study in Pampang Village, Indonesia. Sustainability (Switzerland), 13(3246), 1–15. https://doi.org/10.3390/su13063245

Resnawaty, R. (2016). Strategi Community Practice Dalam Pengembangan Pariwisata Berbasis Masyarakat. Share : Social Work Journal, 6(1), 105–118. https://doi.org/10.24198/share.v6i1.13152

Romolini, A., Fissi, S., & Gori, E. (2017). Integrating territory regeneration, culture and sustainable tourism. The Italian albergo diffuso model of hospitality. Tourism Management Perspectives, 22(1), 67–72. https://doi.org/10.1016/j.tmp.2017.02.002

Sitaniapessy, A., Usmanij, P., & Ratten, V. (2022). Survivability of MSMEs in Maluku: An Analysis on Challenges, Opportunities and Strategic Development. In V. Ratten, P. Jones, V. Braga, & E. Parra-López (Eds.), Artisan Entrepreneurship (pp. 87–98). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80262-077-120221010

Sorrentino, A., Fu, X., Romano, R., Quintano, M., & Risitano, M. (2020). Measuring event experience and its behavioral consequences in the context of a sports mega-event. Journal of Hospitality and Tourism Insights, 3(5), 589–605. https://doi.org/10.1108/JHTI-03-2020-0026

Sugi Rahayu dan Kurnia Nur Fitriana, U. D. (2016). Pengembangan Community Based Tourism Sebagai Strategi Pemberdayaan Ekonomi Masyarakat Di Kabupaten Kulon Progo, Daerah Istimewa Yogyakarta. Jurnal Penelitian Humaniora, 21 No 1, 1–13.

Sulistyo, A. (2021). Penerapan Tourism Marketing 3.0 Pada Desa Wisata Tinalah Dalam Upaya Meningkatkan Kualitas Produk Wisata. Journal of Tourism Destination and Attraction, 9(3), 1–8. http://journal.univpancasila.ac.id/index.php/jtda/article/view/2283/1604

Tjahjadi, B., Soewarno, N., Nadyaningrum, V., & Aminy, A. (2022). Human capital readiness and global market orientation in Indonesian Micro-, Small- and-Medium-sized Enterprises business performance. International Journal of Productivity and Performance Management, 71(1), 79–99. https://doi.org/10.1108/IJPPM-04-2020-0181

Wels, H. (2020). Multi-species ethnography: methodological training in the field in South Africa. Journal of Organizational Ethnography, 9(3), 343–363. https://doi.org/10.1108/JOE-05-2020-0020

Yeon, G., Hong, P. C., N., E., & M., D. G. (2022). Implementing strategic responses in the COVID-19 market crisis: a study of small and medium enterprises (SMEs) in India. Journal of Indian Business Research, 14(1), 1–20. https://doi.org/10.1108/JIBR-04-2021-0137

DOI: https://doi.org/10.31764/jmm.v7i5.16808