日本建築学会技術報告集
Online ISSN : 1881-8188
Print ISSN : 1341-9463
ISSN-L : 1341-9463
店舗育成手法としてのチャレンジショップ事業の現状とその要件 : 富山市中央通り商店街の事例
宇於崎 弘実野嶋 慎二
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ジャーナル フリー

2002 年 8 巻 15 号 p. 301-306

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The purpose of this study is to analyze the present condition of "Challenge-shop business" at national-wide local cities from the view point of making shops opening independently, and to clarify the factors in success and the development after opening at Chuo-Dori shopping street of Toyama city. The result are as follows. 1) It is hard to open shops independently for shopkeepers at "Independent-Development type" of "Challenge-shop business" at national-wide local cities, but at the case of Toyama, many shopkeepers open shops independently. 2) To prompt shopkeepers to open shops idependently, it is necessary for challenge-shop to rise ability to attract customers, and to connected with administration and shopping street association, etc.

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© 2002 日本建築学会
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