The aging issue in China is particularly severe in the rural areas. This study investigates the subjective needs towards supportive services by the elderly in two typical villages in northern Zhejiang by questionnaire and interview. The result depicts the need in daily-care, health, education, recreation and self-fulfillment by the rural elderly, showing their strong need of economic insurance and chronic diseases care. Moreover, the correlation analysis suggests the association between certain personal attributes and the choice of services. The result is expected to serve as a reference for the subdivision of elder users and a pertinent provision of corresponding services.