This research makes clear Dojunkai’s selling process through the case of Akabane and Ogikubo Residential Area. First, it clarifies that some applicants were excluded from the lottery because they did not meet the internal standards of Dojunkai. It can be inferred that Dojunkai carefully selected the tenants who had the long-term solvency. Also, Dojunkai was engaged in large-scale public relations activities such as the housing exhibitions and advertising to railway users. It can be guessed that Dojunkai proposed the new lifestyle like commuting from the suburbs to the city center and indicated to narrow down the target of housing supply.