U.S. Fashion Companies’ Evolving Sourcing Strategies: A Case Study on PVH Corporation
Abstract
This study used PVH Corporation (PVH) as a case study to understand U.S. fashion companies’ evolving sourcing strategies. As one of the largest U.S.-based fashion houses with an extensive global sourcing network, PVH provides a representative and informative case to illustrate U.S. fashion companies’ vendor selection practices and any potential adjustments they may make.
Keywords: PVH, apparel sourcing, sourcing diversification, China
How to Cite:
Lu, S., (2024) “U.S. Fashion Companies’ Evolving Sourcing Strategies: A Case Study on PVH Corporation”, International Textile and Apparel Association Annual Conference Proceedings 80(1). doi: https://doi.org/10.31274/itaa.17200
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