Izvorni znanstveni članak

https://doi.org/10.31217/p.37.1.5

The Employees’ Viewpoint of Corporate Responsibility in the Turkish Maritime Management Organization

Nihan Senbursa orcid.org/0000-0001-5144-4240 ; Ordu Üniversitesi , Fatsa Deniz Bilimleri Fakültesi, Türkiye
Ali Tehci orcid.org/0000-0001-9949-2794 ; Ordu Üniversitesi , Fatsa Deniz Bilimleri Fakültesi, Türkiye

Sažetak

Corporate Social Responsibility (CSR) is an emerging strategy for organizations to secure their status in the market that they serve. It is thought that the increase in CSR activities within and outside the organization, especially for maritime organizations, will positively affect the image of the institution. The current research aims to reveal the relationship between CSR perceptions of the employees in the maritime industry and corporate image (CI), employee satisfaction (ES), employee loyalty (EL) and word of mouth (WOM). The data obtained through a questionnaire from 284 office workers in a Turkish ship-owner company were tested with the Structural Equation Model using SPSS 24.0 AMOS 21.0 statistical package program. As a result, it was found that there is a positive relationship among CSR and ES, CI, WOM and EL. In addition, it has been concluded that CSR has a very high effect on CI, also CI has a very high effect on WOM communication.

Ključne riječi

Corporate social responsibility; Employee loyalty; Employee satisfaction; Corporate image; Word of Mouth Communication

Hrčak ID:

304304

URI

https://hrcak.srce.hr/304304

Datum izdavanja:

29.6.2023.

Posjeta: 360 *