Research Article
Year 2023,
Volume: 8 Issue: 1 - JASA_2023, 8(1), 273 - 289, 31.07.2023
Abstract
From the Greek Agora, where we saw the first examples of shopping venues, to the present day, human beings' shopping action and the need for a place to perform this action have always been there. The quality of these shopping places has had to change and transform over time with the changing lifestyle, spatial needs, and consumption styles from generation to generation. The consumer society, which has come to the point of purchasing everything, today's shopping centers are not only needed goods; We can say that they consider these as complexes where recreational activities, where they can maintain their social relations and enjoy, are also purchased. When considered in the context of consumption, hedonic consumption, which is the consumption understanding of the new generation, has begun to replace the utilitarian consumption that was dominant in previous generations. It has also been seen in the studies that the Z generation constitutes an important part of today's shopping malls. For this reason, the existing shopping center design parameters were examined and a synthesis shopping center design criteria table was created. On the other hand, the criteria in the current table were examined, and the examples of shopping malls that entered the literature as 'new generation' shopping centers were examined and the priority design criteria sought by the Z generation in shopping centers were reached.
Keywords
Thanks
This article, İstanbul Sabahattin Zaim University, completed in the Institute of Education Sciences Produced from a doctoral thesis. The article complies with national and international research and publication ethics. Ethics committee approval was not required for the study.
References
- Across Magazine. (2020). Opening of Beo Shopping Center Also Postponed. Vienna, Austria. Access Address (12.12.2022): https://www.across-magazine.com/opening-of-beo-shopping-center-also-postponed/
- Avriansyah, R. (2010). Skripsi: Yogyakarta Citywalk Public Space Sebagai Activity Generator Bagi Daya Tarik Pusat Komersil. Yogyakarta: Universitas Gajah Mada, 20-21.
- Babmagazine. (2019). Meydan İstanbul Avm’ye Avrupa’dan Ödül Yağdı. Purple Pan Reklam Ajansı Access Address (04.11.2022): https://www.babmagazine.com/meydan-istanbul-avmye-avrupadan-odul-yagdi/
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- Delacharlerie, C. (2021). TX Huaihai: Shanghai’s Generation Z shopping center. Echangeur, France. Access Address (31.10.2022): https://www.echangeur.fr/en/inspiration/onsite-experiments/tx-huaihai-le-centre- commercial-a-shanghai-dedie-a-la-generation-z/
- Demirci Orel, F. & Kaçmaz, Ö. (2019). Hedonik ve faydaci değerlerin müşteri tatminine etkilerinin Y ve Z kuşakları açısından incelenmesi. Ç.Ü. Sosyal Bilimler Enstitüsü Dergisi, 28(3), 277–297.
- Dubaihakkinda. (2017). Mall of Emirates Alışveriş Merkezi – Dubai. Access Address (23.12.2022): https://www.dubaihakkinda.com/mall-of-emirates-avm-dubai/#!
- Garfield, L. (2018). The largest mall in the US is coming to Miami, and it will have a massive indoor water park and ice rink. Business Insider. Access Address (15.12.2022): https://www.businessinsider.com/largest-mall-us- american-dream-miami-2018-5
- Gravell, M. (2014). Design Principles and Practices. ICSC European Retail Property School, Retrieved fromhttps://www.icsc.com/uploads/event_presentations/DesignPrinciplesAndPractices_MadeleineGravell.pdf
- Güven, E. Ö. (2009). Hedonik tüketim: Kavramsal bir inceleme. Anadolu Bil Meslek Yüksekokulu Dergisi, (13) , 65- 72 . Retrieved from https://dergipark.org.tr/tr/pub/abmyoder/issue/46435/583392
- Karaman, D. (2021). Tüketici satın alma karar sürecinde etkili olan duygular ve nedenlerin kuşaklar kapsaminda incelenmesi. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (45), 107-119. DOI: 10.30794/pausbed.784589
- Kesari, B. & Atulkar, S. (2016). “Satisfaction of mall shoppers: A study on perceived utilitarian and hedonic shopping values”, Journal of Retailing and Consumer Services, No.31, pp.22-31.
- Kevin McGhee B. (1987). Design Guidelines for Downtown Shopping Centers (Master's thesis). Massachusetts Institute of Technology. Department of Architecture, Cambridge. Accessed from database Access Address (20.02.2023): https://dspace.mit.edu/handle/1721.1/78962?show=full
- Lewis, G. H. (1989). Rats and bunnies: Core kids in an American mall. Adolescence, 24 (96), 881-889.
- Loy, V. (2010). Landmark architecture. Vincent Loy's Online Journal, Access Address (20.02.2020): https://vincentloy.wordpress.com/2010/04/11/landmark-architecture/
- Lyon Part-Dieu. (n.d.). La Part-Dieu shopping centre: A belvedere looking out on the city. Lyon. Access Address (07.11.2022): https://www.lyon-partdieu.com/en/operations/shoppingcenter/
- Mavink. (n.d.). Aeon Opens Second Mall in Hanoi. Access Address (23.12.2022): https://mavink.com/explore/Aeon-Mall-Hanoi?ysclid=lebajs3cia175184776
- MVRDV. (n.d.). MARKTHAL. Pressroom. Access Address (27.12.2022): https://www.mvrdv.nl/projects/115/markthal
- Ober Haus. (2019). Real estate markets of the capital cities of the Baltic countries –productive year behind and ahead. Real Estate Market Report. Vilnius, Access Address (08.11.2022): https://www.ober-haus.lt/en/real- estate-markets-capital-cities-baltic-countries-productive-year-behind-ahead/
- Ölçer, N. (2019). Kuşakların Tüketim Davranışını Etkilemede Serbest Zaman Etkinlikleri Ve Alışveriş Merkezi İlişkisi
- (PhD thesis). T.C. Kocaeli Üniversitesi Sosyal Bilimler Enstitüsü, Kocaeli. Accessed from database Access Address (20.02.2023): https://avesis.kocaeli.edu.tr/yonetilen-tez/50fd4c97-0b99-4ea3-9fac- 8f41d733b207/kusaklarin-tuketim-davranisini-etkilemede-serbest-zaman-etkinlikleri-ve-alisveris-merkezi- iliskisi
- Saygın, N. Y. (2006). Alıșveriș merkezleri: Türk kentlerindeki yeni tüketim cennetleri. Planlama, 3, 97-103. Retrieved from http://www.spo.org.tr/resimler/ekler/f4477bad7af3616_ek.pdf
- Taylor, C. (2021). Innovative and award-winning retail design in the Serbian capital. Chapman Taylor Website. Belgrade, Access Address (12.12.2022): https://www.chapmantaylor.com/projects/beo-shopping-centre
- Terece, T. & Berkin, G. (2019). Alışveriş merkezlerinde evrensel tasarım ve konfor: İstanbul'da geniş programlı bir alışveriş merkezi deneyimi . FSM İlmi Araştırmalar İnsan ve Toplum Bilimleri Dergisi, (13), 211-236. DOI: 10.16947/fsmia.582422
- The Baltic Times. (2018). Next-generation shopping centre T1 Mall of Tallinn opens. Access Address (08.11.2022): https://www.baltictimes.com/next generation_shopping_centre_t1_mall_of_tallinn/
- The Plan. (2022). Z Center Creating A New Generation of Shopping Centers. PULSAR, Bologna, Italy. Access Address (23.10.2022): https://www.theplan.it/award-2022-Retail/z-center-creating-a-new-generation-of- shopping-centers-pulsar
- Treiman, L. (2018). Selline see T1 Mall on. Aripaev. Tallinn, Access Address (08.11.2022): https://www.aripaev.ee/uudised/2018/11/08/t1-kaubamaja-
- Uzun, F., Gül, İ. E., Gül, A., Uzun, İ. & Uzun, Ö. F. (2017). Alışveriş merkezlerinin (AVM) mekânsal kullanımlarının ve kullanıcı eğilim ve beklentilerin irdelenmesi; Isparta Kenti örneği. Journal of Architectural Sciences and Applications, 2 (1), 1-16. DOI: 10.30785/mbud.337883
- Van, T. (2019). Aeon Vietnam opens the second mall in Hanoi. Inside Retail. Vietnam. Access Address (23.12.2022): https://insideretail.asia/2019/12/09/aeon-vietnam-opens-second-mall-in-hanoi/
- Wiratno, B., Priyomarsono, N. W., Trisno, R., Lianto, F. (2019). Shopping Centre Evolution in Jakarta Due to Changes of Generation XYZ Consumerism Behaviour BT. In Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019), Jakarta, Indonesia, 27–28 June 2019; pp. 76–82.
- Wonderland. (2019). TX Huaihai. London. Access Address (31.10.2022): https://www.wonderlandmagazine.com/2019/12/20/tx-huaihai-shanghai/
- Yaşa, E. & Bozyi̇ği̇t, S. (2012). Y kuşağı tüketicilerinin cep telefonu ve GSM operatörleri tercihi: Mersin İlindeki üniversite öğrencilerinin tercihlerini belirlemeye yönelik pilot bir araştırma. Çağ Üniversitesi Sosyal Bilimler Dergisi, 9 (1), 29-46.
- Zukin, S. (1998). Urban lifestyles: Diversity and standardization in spaces of consumption, Urban Studies, Cilt:35, Sayı:5-6, ss.825-839.
Year 2023,
Volume: 8 Issue: 1 - JASA_2023, 8(1), 273 - 289, 31.07.2023
Abstract
Alışveriş mekanlarının ilk örneklerini gördüğümüz Yunan Agoralarından bugüne kadar, insanoğlunun alışveriş eylemi ve bu eylemi gerçekleştireceği mekân ihtiyacı her zaman olmuştur. Bu alışveriş mekanlarının niteliği; kuşaktan kuşağa değişen yaşam şekli, mekânsal ihtiyaçları ve tüketim biçimi ile zamanla değişmek ve dönüşmek zorunda kalmıştır. Her şeyin satın alınarak elde edilmesi noktasına gelmiş olan tüketim toplumunun, günümüz alışveriş merkezlerini sadece ihtiyaç duyulan malları değil; sosyal ilişkilerini devam ettirecekleri, haz duyabilecekleri rekreasyon aktivitelerinin de satın alındığı kompleksler olarak değerlendirdiği söylenebilir. Tüketim bağlamında düşünüldüğünde, önceki kuşaklarda baskın olan faydacı tüketimin yerini yeni neslin tüketim anlayışı olan hedonik tüketim almaya başlamıştır. Yapılan çalışmalarda da görülmüştür ki Z kuşağı bugünün alışveriş merkezlerinde vakit geçiren önemli bir kesimi oluşturmaktadır. Bu nedenle mevcut alışveriş merkezi tasarım parametreleri incelenmiş ve sentez bir alışveriş merkezi tasarım kriteri tablosu oluşturulmuştur. Mevcut tabloda bulunan kriterler ise ‘yeni nesil’ alışveriş merkezleri olarak literatüre girmiş alışveriş merkezleri örnekleri incelenerek Z kuşağının alışveriş merkezlerinde aradığı öncelikli tasarım kriterlerine ulaşılmıştır.
Keywords
References
- Across Magazine. (2020). Opening of Beo Shopping Center Also Postponed. Vienna, Austria. Access Address (12.12.2022): https://www.across-magazine.com/opening-of-beo-shopping-center-also-postponed/
- Avriansyah, R. (2010). Skripsi: Yogyakarta Citywalk Public Space Sebagai Activity Generator Bagi Daya Tarik Pusat Komersil. Yogyakarta: Universitas Gajah Mada, 20-21.
- Babmagazine. (2019). Meydan İstanbul Avm’ye Avrupa’dan Ödül Yağdı. Purple Pan Reklam Ajansı Access Address (04.11.2022): https://www.babmagazine.com/meydan-istanbul-avmye-avrupadan-odul-yagdi/
- Brown, M. & Lubelczyk, M. (2018). The Future of Shopping Centers. ATKEARNEY, Retrieved from https://www.kearney.com/consumer-retail/article/-/insights/the-future-of-shopping-centers-article
- Delacharlerie, C. (2021). TX Huaihai: Shanghai’s Generation Z shopping center. Echangeur, France. Access Address (31.10.2022): https://www.echangeur.fr/en/inspiration/onsite-experiments/tx-huaihai-le-centre- commercial-a-shanghai-dedie-a-la-generation-z/
- Demirci Orel, F. & Kaçmaz, Ö. (2019). Hedonik ve faydaci değerlerin müşteri tatminine etkilerinin Y ve Z kuşakları açısından incelenmesi. Ç.Ü. Sosyal Bilimler Enstitüsü Dergisi, 28(3), 277–297.
- Dubaihakkinda. (2017). Mall of Emirates Alışveriş Merkezi – Dubai. Access Address (23.12.2022): https://www.dubaihakkinda.com/mall-of-emirates-avm-dubai/#!
- Garfield, L. (2018). The largest mall in the US is coming to Miami, and it will have a massive indoor water park and ice rink. Business Insider. Access Address (15.12.2022): https://www.businessinsider.com/largest-mall-us- american-dream-miami-2018-5
- Gravell, M. (2014). Design Principles and Practices. ICSC European Retail Property School, Retrieved fromhttps://www.icsc.com/uploads/event_presentations/DesignPrinciplesAndPractices_MadeleineGravell.pdf
- Güven, E. Ö. (2009). Hedonik tüketim: Kavramsal bir inceleme. Anadolu Bil Meslek Yüksekokulu Dergisi, (13) , 65- 72 . Retrieved from https://dergipark.org.tr/tr/pub/abmyoder/issue/46435/583392
- Karaman, D. (2021). Tüketici satın alma karar sürecinde etkili olan duygular ve nedenlerin kuşaklar kapsaminda incelenmesi. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (45), 107-119. DOI: 10.30794/pausbed.784589
- Kesari, B. & Atulkar, S. (2016). “Satisfaction of mall shoppers: A study on perceived utilitarian and hedonic shopping values”, Journal of Retailing and Consumer Services, No.31, pp.22-31.
- Kevin McGhee B. (1987). Design Guidelines for Downtown Shopping Centers (Master's thesis). Massachusetts Institute of Technology. Department of Architecture, Cambridge. Accessed from database Access Address (20.02.2023): https://dspace.mit.edu/handle/1721.1/78962?show=full
- Lewis, G. H. (1989). Rats and bunnies: Core kids in an American mall. Adolescence, 24 (96), 881-889.
- Loy, V. (2010). Landmark architecture. Vincent Loy's Online Journal, Access Address (20.02.2020): https://vincentloy.wordpress.com/2010/04/11/landmark-architecture/
- Lyon Part-Dieu. (n.d.). La Part-Dieu shopping centre: A belvedere looking out on the city. Lyon. Access Address (07.11.2022): https://www.lyon-partdieu.com/en/operations/shoppingcenter/
- Mavink. (n.d.). Aeon Opens Second Mall in Hanoi. Access Address (23.12.2022): https://mavink.com/explore/Aeon-Mall-Hanoi?ysclid=lebajs3cia175184776
- MVRDV. (n.d.). MARKTHAL. Pressroom. Access Address (27.12.2022): https://www.mvrdv.nl/projects/115/markthal
- Ober Haus. (2019). Real estate markets of the capital cities of the Baltic countries –productive year behind and ahead. Real Estate Market Report. Vilnius, Access Address (08.11.2022): https://www.ober-haus.lt/en/real- estate-markets-capital-cities-baltic-countries-productive-year-behind-ahead/
- Ölçer, N. (2019). Kuşakların Tüketim Davranışını Etkilemede Serbest Zaman Etkinlikleri Ve Alışveriş Merkezi İlişkisi
- (PhD thesis). T.C. Kocaeli Üniversitesi Sosyal Bilimler Enstitüsü, Kocaeli. Accessed from database Access Address (20.02.2023): https://avesis.kocaeli.edu.tr/yonetilen-tez/50fd4c97-0b99-4ea3-9fac- 8f41d733b207/kusaklarin-tuketim-davranisini-etkilemede-serbest-zaman-etkinlikleri-ve-alisveris-merkezi- iliskisi
- Saygın, N. Y. (2006). Alıșveriș merkezleri: Türk kentlerindeki yeni tüketim cennetleri. Planlama, 3, 97-103. Retrieved from http://www.spo.org.tr/resimler/ekler/f4477bad7af3616_ek.pdf
- Taylor, C. (2021). Innovative and award-winning retail design in the Serbian capital. Chapman Taylor Website. Belgrade, Access Address (12.12.2022): https://www.chapmantaylor.com/projects/beo-shopping-centre
- Terece, T. & Berkin, G. (2019). Alışveriş merkezlerinde evrensel tasarım ve konfor: İstanbul'da geniş programlı bir alışveriş merkezi deneyimi . FSM İlmi Araştırmalar İnsan ve Toplum Bilimleri Dergisi, (13), 211-236. DOI: 10.16947/fsmia.582422
- The Baltic Times. (2018). Next-generation shopping centre T1 Mall of Tallinn opens. Access Address (08.11.2022): https://www.baltictimes.com/next generation_shopping_centre_t1_mall_of_tallinn/
- The Plan. (2022). Z Center Creating A New Generation of Shopping Centers. PULSAR, Bologna, Italy. Access Address (23.10.2022): https://www.theplan.it/award-2022-Retail/z-center-creating-a-new-generation-of- shopping-centers-pulsar
- Treiman, L. (2018). Selline see T1 Mall on. Aripaev. Tallinn, Access Address (08.11.2022): https://www.aripaev.ee/uudised/2018/11/08/t1-kaubamaja-
- Uzun, F., Gül, İ. E., Gül, A., Uzun, İ. & Uzun, Ö. F. (2017). Alışveriş merkezlerinin (AVM) mekânsal kullanımlarının ve kullanıcı eğilim ve beklentilerin irdelenmesi; Isparta Kenti örneği. Journal of Architectural Sciences and Applications, 2 (1), 1-16. DOI: 10.30785/mbud.337883
- Van, T. (2019). Aeon Vietnam opens the second mall in Hanoi. Inside Retail. Vietnam. Access Address (23.12.2022): https://insideretail.asia/2019/12/09/aeon-vietnam-opens-second-mall-in-hanoi/
- Wiratno, B., Priyomarsono, N. W., Trisno, R., Lianto, F. (2019). Shopping Centre Evolution in Jakarta Due to Changes of Generation XYZ Consumerism Behaviour BT. In Proceedings of the Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019), Jakarta, Indonesia, 27–28 June 2019; pp. 76–82.
- Wonderland. (2019). TX Huaihai. London. Access Address (31.10.2022): https://www.wonderlandmagazine.com/2019/12/20/tx-huaihai-shanghai/
- Yaşa, E. & Bozyi̇ği̇t, S. (2012). Y kuşağı tüketicilerinin cep telefonu ve GSM operatörleri tercihi: Mersin İlindeki üniversite öğrencilerinin tercihlerini belirlemeye yönelik pilot bir araştırma. Çağ Üniversitesi Sosyal Bilimler Dergisi, 9 (1), 29-46.
- Zukin, S. (1998). Urban lifestyles: Diversity and standardization in spaces of consumption, Urban Studies, Cilt:35, Sayı:5-6, ss.825-839.
There are 33 citations in total.
Details
| Primary Language | English |
|---|---|
| Subjects | Architecture |
| Journal Section | Research Articles |
| Authors | |
| Publication Date | July 31, 2023 |
| Submission Date | February 24, 2023 |
| Published in Issue | Year 2023 Volume: 8 Issue: 1 - JASA_2023, 8(1) |
