The case of amazons E-commerce digital strategy in India
International Institute of Management Studies, Pune, Maharashtra, India.
Review Article
World Journal of Advanced Research and Reviews, 2023, 19(01), 075–079
Article DOI: 10.30574/wjarr.2023.19.1.1270
Publication history:
Received on 31 January 2023; revised on 29 June 2023; accepted on 02 July 2023
Abstract:
In recent years, Amazon has emerged as a global leader in the e-commerce industry, with a significant presence in various countries. This case study focuses on Amazon's digital strategy in India, a country with a burgeoning e-commerce market. India's rapidly growing internet penetration and the increasing adoption of smartphones have presented both opportunities and challenges for Amazon. The case study explores how Amazon has leveraged digital technologies to establish a strong foothold and drive growth in the Indian e-commerce landscape. This case study examines the digital strategy implemented by Amazon E-Commerce in India, analyzing key elements such as customer-centricity, technology adoption, logistics optimization, and market expansion. By incorporating relevant references, this study provides a comprehensive understanding of Amazon's successful growth in India's competitive e-commerce landscape.
Keywords:
Digital Strategy; Amazon; E-Commerce; Disruption; Consumer perception
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Copyright © 2023 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0