Analysis of Student Intentions in Using Islamic Bank Products

DOI

10.2991/978-2-38476-046-6_22How to use a DOI?

Keywords

college student; intention; islamic banking; religiosity

Abstract

Islamic banks, which are one of the contributors to the national economy, have the potential to develop their existence. The existence of a large number of Muslim communities is an opportunity for the growth of Islamic banks. This study was conducted to analyze the intentions of students in Lampung Province is using Islamic bank products. The variables used in analyzing intentions in this study are religiosity, trustworthiness, and marketing communication (relationship marketing, advertising, and perceived ease of use). This research belongs to the category of quantitative research that comes from primary data in the form of structured interviews in the form of questionnaires and secondary data sources obtained from related literature studies. The analysis tool uses Structural Equation Modeling – Partial Least Square (SEM-PLS). The results of the study indicate that religiosity, trust, and marketing communication (relationship marketing, advertising, and perceived ease of use) affect students' intentions to use Islamic bank products, religiosity also affects trust in using Islamic bank products. This has implications for Islamic banks for the need for marketing communications that better meet student expectations. Providing a good perception of benefits regarding Islamic teachings and individual benefits is also needed to increase students' trust and religious attitudes towards Islamic banks.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Siti Maharani Chairunnisa
PY  - 2023
DA  - 2023/05/02
TI  - Analysis of Student Intentions in Using Islamic Bank Products
BT  - Proceedings of the 3rd Universitas Lampung International Conference on Social Sciences (ULICoSS 2022)
PB  - Atlantis Press
SP  - 222
EP  - 234
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-046-6_22
DO  - 10.2991/978-2-38476-046-6_22
ID  - Chairunnisa2023
ER  -