Araştırma Makalesi
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#İşimisev(m)iyorum: Banka Sektöründe Çalışanların Online Yorumları Üzerine Bir İçerik Analizi

Yıl 2020, Cilt: 16 Sayı: 27, 465 - 489, 31.07.2020
https://doi.org/10.26466/opus.642768

Öz

Son yıllarda internet kullanımının yaygınlaşmasıyla birlikte çalışanların kurumlarındaki deneyimlerini, memnuniyet ve memnuniyetsizliğini dile getirebilecekleri mecralar, geleneksel iletişim kanallarından sosyal medya kanallarına kaymıştır. Özellikle bu mecralardaki memnuniyetsizlik yorumları, çalışanları kurumlarından ayrılmaya iten sebepleri anlayabilme imkânı sunması ve geniş bir kitleye ulaşma ihtimali göz önünde bulundurulduğunda potansiyel çalışanların kuruma dair algılarını etkileyebilmesi sebebiyle büyük öneme sahiptir. Bu bağlamda bu çalışmanın amacı, çalışanların kurumlarına dair görüşlerini paylaştıkları bir web sitesi olan Indeed.com’da yer alan memnuniyetsizlik yorumlarını inceleyerek kurumlar için genel bir bakış sunmaktadır. Araştırma kapsamında Indeed.com web sitesinde yer alan, 19 bankanın çalışanları tarafından yapılan 484 yorum ikincil veri olarak kullanılmış ve MAXQDA 18.0 aracılığıyla içerik analizine tabi tutulmuştur. Araştırma bulguları ışığında bankacılık sektörü çalışanlarının ücret ve yan haklar, iş ilişkileri, çalışma koşulları, çalışma saatleri, örgütsel faktörler, psikolojik faktörler ve iş ile ilgili çeşitli faktörlerden memnuniyetsizlik duyduğu belirlenmiştir. Bunun yanı sıra, satış ve hedef baskısının olması, iş yükünün fazla olması ve iş stresinin fazla olması en fazla memnuniyetsizlik yaratan unsurlar arasında yer almaktadır.

Kaynakça

  • Alrubaian, M., Al-Qurishi, M., Alamri, A., Al-Rakhami, M., Hassan, M. M. ve Fortino, G. (2018). Credibility in online social networks: A survey. IEEE Access, 7, 2828-2855.
  • Conway, E., Rosati, P., Monks, K. ve Lynn, T. (2019). Voicing job satisfaction and dissatisfaction through Twitter: employees’ use of cyberspace. New Technology, Work and Employment, 34(2), 139-156.
  • Goes, P. B., Lin, M. ve Au Yeung, C. M. (2014). “Popularity effect” in user-generated content: Evidence from online product reviews. Information Systems Research, 25(2), 222- 238.
  • Griffeth, R., Hom, P. W. ve Gaertner, S. (2000). A Meta Analysis Antecedents and Between Employee Turnover. Journal of The Management, 26(3), 463–488.
  • Guba, E. G. ve Lincoln, Y. S. (1982). Epistemological and methodological bases of naturalistic inquiry. Educational Communication & Technology, 30(4), 233–252.
  • Hirschman, A. O. (1970). Exit, voice, and loyalty: Responses to decline in firms, organizations, and states. Harvard university press.
  • Iaffaldano, M. ve Muchinsky, P. (1985). Job satisfaction and Job Performance. American Psychological Association Inc., 97(2), 251–273.
  • Keates, N. (2007). Deconstructing tripadvisor. Wall Street Journal, 1(4).
  • Keeling, K. A., McGoldrick, P. J., Charavitsidou, P. ve Thompson, H. (2015). Swom: A Delphi study of the content and valence of staff word of mouth. In Marketing in Transition: Scarcity, Globalism, & Sustainability (pp. 378-378). Springer, Cham.
  • Keeling, K. A., McGoldrick, P. J. ve Sadhu, H. (2013). Staff Word-of-Mouth (SWOM) and retail employee recruitment. Journal of Retailing, 89(1), 88–104.
  • Kemp, S. (2019). Digital 2019: Global internet use accelerates. 25 Ekim 2019 tarihinde https://wearesocial.com/blog/2019/01/digital-2019-global-internet-use-accelerates adresinden erişildi.
  • Lam, T. ve Qiu Zhang, H. (2003). Job satisfaction and organizational commitment in the Hong Kong fast food industry. International Journal of Contemporary Hospitality Management, 15(4), 214–220.
  • Luca, M., & Zervas, G. (2016). Fake it till you make it: Reputation, competition, and Yelp review fraud. Management Science, 62(12), 3412-3427.
  • Melián-González, S. ve Bulchand-Gidumal, J. (2016). Worker word of mouth on the internet: Influence on human resource image, job seekers and employees. International Journal of Manpower, 37(4), 709–723.
  • Milliken, F. J., Morrison, E. W. ve Hewlin, P. F. (2003). An exploratory study of employee silence: Issues that employees don’t communicate upward and why. Journal of Management Studies, 40(6), 1453–1476.
  • Morrison, E. W. (2014). Employee Voice and Silence. Annual Review of Organizational Psychology and Organizational Behavior, 1(1), 173–197.
  • O'connor, P. (2010). Managing a hotel's image on TripAdvisor. Journal of hospitality marketing & management, 19(7), 754-772.
  • Silva, P. (2006). Effects of disposition on hospitality employee job satisfaction and commitment. International Journal of Contemporary Hospitality Management, 18(4), 317–328.
  • Van Hoye, G. ve Lievens, F. (2009). Tapping the Grapevine: A Closer Look at Word-of-Mouth as a Recruitment Source. Journal of Applied Psychology, 94(2), 341–352.
  • Wandelt, M. A., Pierce, P. M. ve Widdowson, R. R. (1981). Why nurses leave nursing and what can be done about it. The American journal of nursing, 72-77.

#I(dont)lovemyjob: A Content Analysis On Online Reviews of Employees in the Banking Sector

Yıl 2020, Cilt: 16 Sayı: 27, 465 - 489, 31.07.2020
https://doi.org/10.26466/opus.642768

Öz

With the widespread use of the internet in recent years, the places where employees can express their work experiences, satisfaction and dissatisfaction about their organizations have shifted from traditional communication channels to social media channels. In particular, dissatisfaction reviews in these channels are of great importance as they provide an opportunity to understand the reasons that force employees to leave their organizations and affect the perceptions of potential employees. In this context, the purpose of this study is to provide an overview to organizations by examining the employees’ dissatisfaction reviews on Indeed.com, a website where employees share their views on their organizations. 484 reviews on Indeed.com made by the employees of 19 banks were used as secondary data and subjected to content analysis via MAXQDA 18.0. In the light of employee reviews within the scope of the research, it was determined that the banking sector employees were dissatisfied with various factors related to wages and benefits, working relationships, working conditions, working hours, organizational factors, psychological factors, and job-related factors. Besides, most dissatisfying factors were sales and target pressure, high workload, high work, and stress

Kaynakça

  • Alrubaian, M., Al-Qurishi, M., Alamri, A., Al-Rakhami, M., Hassan, M. M. ve Fortino, G. (2018). Credibility in online social networks: A survey. IEEE Access, 7, 2828-2855.
  • Conway, E., Rosati, P., Monks, K. ve Lynn, T. (2019). Voicing job satisfaction and dissatisfaction through Twitter: employees’ use of cyberspace. New Technology, Work and Employment, 34(2), 139-156.
  • Goes, P. B., Lin, M. ve Au Yeung, C. M. (2014). “Popularity effect” in user-generated content: Evidence from online product reviews. Information Systems Research, 25(2), 222- 238.
  • Griffeth, R., Hom, P. W. ve Gaertner, S. (2000). A Meta Analysis Antecedents and Between Employee Turnover. Journal of The Management, 26(3), 463–488.
  • Guba, E. G. ve Lincoln, Y. S. (1982). Epistemological and methodological bases of naturalistic inquiry. Educational Communication & Technology, 30(4), 233–252.
  • Hirschman, A. O. (1970). Exit, voice, and loyalty: Responses to decline in firms, organizations, and states. Harvard university press.
  • Iaffaldano, M. ve Muchinsky, P. (1985). Job satisfaction and Job Performance. American Psychological Association Inc., 97(2), 251–273.
  • Keates, N. (2007). Deconstructing tripadvisor. Wall Street Journal, 1(4).
  • Keeling, K. A., McGoldrick, P. J., Charavitsidou, P. ve Thompson, H. (2015). Swom: A Delphi study of the content and valence of staff word of mouth. In Marketing in Transition: Scarcity, Globalism, & Sustainability (pp. 378-378). Springer, Cham.
  • Keeling, K. A., McGoldrick, P. J. ve Sadhu, H. (2013). Staff Word-of-Mouth (SWOM) and retail employee recruitment. Journal of Retailing, 89(1), 88–104.
  • Kemp, S. (2019). Digital 2019: Global internet use accelerates. 25 Ekim 2019 tarihinde https://wearesocial.com/blog/2019/01/digital-2019-global-internet-use-accelerates adresinden erişildi.
  • Lam, T. ve Qiu Zhang, H. (2003). Job satisfaction and organizational commitment in the Hong Kong fast food industry. International Journal of Contemporary Hospitality Management, 15(4), 214–220.
  • Luca, M., & Zervas, G. (2016). Fake it till you make it: Reputation, competition, and Yelp review fraud. Management Science, 62(12), 3412-3427.
  • Melián-González, S. ve Bulchand-Gidumal, J. (2016). Worker word of mouth on the internet: Influence on human resource image, job seekers and employees. International Journal of Manpower, 37(4), 709–723.
  • Milliken, F. J., Morrison, E. W. ve Hewlin, P. F. (2003). An exploratory study of employee silence: Issues that employees don’t communicate upward and why. Journal of Management Studies, 40(6), 1453–1476.
  • Morrison, E. W. (2014). Employee Voice and Silence. Annual Review of Organizational Psychology and Organizational Behavior, 1(1), 173–197.
  • O'connor, P. (2010). Managing a hotel's image on TripAdvisor. Journal of hospitality marketing & management, 19(7), 754-772.
  • Silva, P. (2006). Effects of disposition on hospitality employee job satisfaction and commitment. International Journal of Contemporary Hospitality Management, 18(4), 317–328.
  • Van Hoye, G. ve Lievens, F. (2009). Tapping the Grapevine: A Closer Look at Word-of-Mouth as a Recruitment Source. Journal of Applied Psychology, 94(2), 341–352.
  • Wandelt, M. A., Pierce, P. M. ve Widdowson, R. R. (1981). Why nurses leave nursing and what can be done about it. The American journal of nursing, 72-77.
Toplam 20 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Yöneylem
Bölüm Makaleler
Yazarlar

Berivan Tatar 0000-0002-0934-3734

Büşra Müceldili 0000-0003-2770-6137

Oya Erdil 0000-0003-3793-001X

Yayımlanma Tarihi 31 Temmuz 2020
Kabul Tarihi 2 Temmuz 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 16 Sayı: 27

Kaynak Göster

APA Tatar, B., Müceldili, B., & Erdil, O. (2020). #İşimisev(m)iyorum: Banka Sektöründe Çalışanların Online Yorumları Üzerine Bir İçerik Analizi. OPUS International Journal of Society Researches, 16(27), 465-489. https://doi.org/10.26466/opus.642768