The printing world was dull especially in the field of the commercial printing, due to small demand in the depression that was caused by the high power of “YEN”, but it is becoming active as the economy in Japan grows up by promotion for inner demand.
In the commercial printing field, we print matters in high quality, for instance catalogues, pamphlets, posters, handbills, and so on.
Customers claims strictly for high qualitly, so about 90% of the papers we use is occupied by coated paper, including low-low weight coated paper.
It is general that we select papers considering some factors that is the result of finished products, costs etc. Those papers are various in the grade and the basis weight.
Recent trends are the tendency of the increasing of low-grade, low-basis weight, and the tendency of multi-colors and high speed for printing which is expected to last from now on.
Therefore they are important subjects that we maintain and improve the printability for papers, as well as that we improve inks and printing machines.