Entrepreneurship Strategies in Achieving Aesthetic and Functional Products through Industrial Design Practices

Abstract

This paper discusses industrial design as a concept aimed at commodities created for appeal and function. It discusses who the industrial designer is and what he does, the strategies employed to achieve functional and aesthetic success for the end-users. The importance of form, function and marketing strategies in creating economically sustainable products were also explored and explained. The paper also stresses the importance of both aesthetics and function in the course of design and production of products. The forms of marketing techniques, strategies and services for such products were explained. Industrial design is described as a collaborative profession which requires working in harmony with other professionals to execute form and function. The paper is of the view that some industrial design practices bring art experiences to the public through the process of industrialisation. The industrial designers finish the creative endeavour and the object becomes a commodity that is appreciated, negotiated for and brings satisfaction to all concerned.