Analysis of SME Micro-Blog Marketing

Abstract

Under the guidance of government related policies, small and medium enterprises in China take the express of the economic development of China's reform and opening up, rely on the regional advantages of the enterprises in the regional economy, and gradually become an important force in the national economy. At present, small and medium enterprises in China are playing an important role in promoting social and economic development, expanding social employment, improving people's livelihood, maintaining social stability and promoting technological innovation. However, due to the late start, low starting point, small scale, small scale, low level of science and technology, inadequate management experience, backward management concept, easy to be crowded with large enterprises and other factors, the development of small and medium-sized enterprises is difficult, especially in the late 90s period of China's economic transition, and the domestic market has been sold from short supply. The square market has gradually shifted to a buyer's market with an oversupply. In the new market environment, how to effectively carry out marketing activities has long been placed in front of small and medium-sized enterprises. Micro-blog marketing is due to the rise and growing popularity of micro-blog. Since 2010, micro-blog has developed rapidly in China. It has become an important social platform after blogs and social networking sites. It has not only built an unprecedented platform for people to communicate faster and convenient, but also created more than now in many ways. There is a media marketing platform. The emergence and development of micro-blog has prompted a brand new way of new media marketing --- micro-blog marketing.