Retinal adaptation process helps the human visual system to see a high dynamic range scene in the real world. This paper presents a simple static local adaptation method for high dynamic range image compression based on a retinal model. The proposed simple model aims at recreating the same sensations between the real scene and the compressed image on the display device when viewed after reaching steady state local adaptation respectively. Our new model takes the display adaptation into account in relation to the scene adaptation based on the retinal model. In computing local adaptation, the use of nonlinear edge preserving bilateral filter presents a better tonal rendition in compressing local contrast and preserving details while avoiding banding artifacts suffering from normally in local methods.