Factors Influencing Internet Banking Adoption
As research on this topic is increasing, we analyzed consumer Internet banking adoption, with a particular focus on privacy, trust, and security based on an analysis of 670 responses to a survey. The results showed that prospective users' privacy concerns, particularly the concerns
of those who were more socially aware, were affected by their perception of online banking security vulnerability. The results corroborate those reported in previous research demonstrating the importance of consumer perception of a bank's reputation and similarity to a related entity in creating
trust. On the other hand, the results indicate that respondents were not affected by perceived size of the institution, and that privacy concerns did not have an adverse effect on prospective users' decision to adopt Internet banking.
Keywords: INTERNET BANKING; INTERNET BANKING ADOPTION; PRIVACY CONCERNS; SECURITY VULNERABILITY
Document Type: Research Article
Publication date: 01 October 2016
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