Investigating the relationship between ethical marketing and sales (Case study: Pegah Milk Isfahan and Bazar Gostar Pegah companies)

Document Type : Original Article

Authors

1 Assistant Professor of Management, Non-Profit Higher Education Institute of Al-Mahdi Mehr, Isfahan, Iran

2 M.A. in Internal Business Management, Non-Profit Higher Education Institute of Al-Mahdi Mehr, Isfahan, Iran

Abstract

Since the expansion of markets and variety of products as well as an increase of products the number of manufacturing companies, has created a competitive environment in the business market. So, paying attention to the principles of ethical marketing will have a significant impact on the success, profitability and sustainability of companies in the market. In the meantime, paying too much attention to the survival of the company and its profitability, diverts the attention of managers from a basic principle, namely ethics in the management of marketing activities. Failure to adhere to ethical principles will only result in dissatisfied customers, notoriety, distrust, reduced market share, and prosecution. The purpose of this study is to investigate the relationship between ethical marketing and sales of Pegah milk companies in Isfahan and Pegah in the region. The research method is survey with a sample of 450 people. The statistical population was selected using the Cochran's formula. The software used was Spss 20 and Amos 20. The results showed that the dimensions of ethical marketing, which include honesty, fairness, responsibility, adherence to commitments and maintaining business secrets, have significance relationship with sales

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References

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New Applied Studies in Management, Economics & Accounting
Volume 1, Issue 3
September 2018
Pages 69-82

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History

  • Receive Date: 10 July 2018
  • Revise Date: 06 August 2018
  • Accept Date: 25 August 2018

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