In modern society, career guidance activities are becoming more and more relevant, as rapid changes in the labor market require people to constantly adapt and develop professional skills. The development and improvement of the toolkit of the career guidance mechanism becomes a strategic task aimed at ensuring effective training and orientation of young people in modern conditions. The article is devoted to the analysis of modern trends in the development of vocational guidance tools and the determination of ways of its improvement. During the study of the toolkit of the career guidance mechanism, a bibliometric analysis was performed using such software tools as VOSviewer, Web of Science, Scopus Tools Analysis and Google Trends. A bibliographic analysis of the problems of development and improvement of the toolkit of the mechanism of career guidance activity, carried out with the help of the Scopus® database, made it possible to determine the high level of relevance of the selected research direction. In this study, the clustering of scientific papers on career guidance activities was carried out using the VOSviewer software. Seven research clusters have been identified that reflect modern tools in career guidance activities. Each cluster focuses on specific aspects, such as professional orientation of students, use of mentoring, consideration of the human factor, motivation of career decisions, analysis of career choices, development of modern skills, interests and psychological features. Clusters have important interrelationships and reflect a wide range of approaches to career guidance activities. The results of the study emphasize the importance of further development and improvement of tools and strategies for professional guidance of students and pupils. The article proposes the main elements of career guidance activities, which form a complex mechanism aimed at supporting students in choosing the most suitable career path. Within the framework of the mechanism, the most popular and relevant (based on the Google Trends database) career guidance tools are singled out.

toolkit of career guidance activities, career, mentoring, Web-Quest technologies, project learning, problem  learning, case study, headhunting.