Fleet Dynamics: Analysis on Factors Persuading Fleet Procurement

Andrew Franklin Prince; Reuban Jacob

doi:10.21095/ajmr/2011/v4/i1/88282

Authors

Andrew Franklin Prince Karunya School of Management, Karunya University, Karunya Nagar, Coimbatore - 641 114 , Tamilnadu
Reuban Jacob Karunya School of Management, Karunya University, Karunya Nagar, Coimbatore - 641 114 , Tamilnadu

DOI:

https://doi.org/10.21095/ajmr/2011/v4/i1/88282

Keywords:

Fleet, key drives, Segments (Hatchback, Entry Level Sedan, Sedan, SUV / Big MUV and Small MUV), Fuel Type ( CNG, LPG, Electric, Diesel, Petrol).

Abstract

Fleet sale customers represent the business entities that are capable of purchasing cars in a mass volume. Now-a-days series of competition is prevailing in the market for fleet as it brings high score on sales target. In this situation, it is imperative to know the key drives and benefits which attract the fleet customers on the basis of segment and fuel type. The introduction of new products in the product line and the different fuel type such as CNG(Compressed Natural Gas) has brought down new fervor in the fleet market. The key drives and benefits of fleet customers also enlighten the researchers to explore various aspects in fleet market.