.png){kind=logo}
ISSN : 1229-8778
Although expiration date plays an important role in consumption decision, consumers pay not much attention to it. As such, to solve this problem, the current research examined the influence of self-regulatory resource on willingness to use of product that past its expiration date by resource depletion. The result revealed that compared with no resource depletion condition, participants in resource depletion condition showed less willingness to use the product that past its expiration date. However, no difference was found between resource depletion and no depletion condition in product with valid expiration date. Thus, this research suggests, in consumers' health perspective, an potential implication of emphasizing the importance of expiration date by depleting cognitive resources.
송시연, 박종원 (2009). 자아조절자원과 과제유형이 선한 제품과 악한제품 간 의사결정에 미치는 효과. 소비자학연구, 20, 1-20.
Arkes, H. R. & Blumer, C. (1985). The psychology of sunk cost. Organizational Behavior and Human Decision Processes, 35, 124- 137.
Bodenhausen, G. V. & Lichtenstein, M. (1987). Social stereotypes and information-processing strategies: The impact of task complexity. Journal of Personality and Social Psychology, 52, 871-880.
Festinger, L. (1957). A theory of cognitive dissonance, Stanford, CA: Stanford University Press.
Festinger, L. & Lawrence, D. H. e (1964). Deterrents and Reinforcement: The Psychology of Reward. Stanford University Press.
Fischer, P., Greitemeyer, T., & Frey, D. (2008). Self-regulation and selective exposure: The impact of depleted self-regulation resources on confirmatory information processing. Journal of Personality and Social Psychology, 94, 382-395.
Hamilton, D. L. & Sherman, J. W. (1994). Stereotypes. in Handbook of Social Cognition Volume 2: Applications, ed. Robert S. Wyer and Thomas K. Srull, New Jersey: Erlbaum.
Johnson, E. J., Haubl, G., & Keinan, A. (2007). Aspects of endowment: A query theory of value construction. Journal of Experimental psychology: Learning, Memory and Cognition, 33, 461-474.
Jonas, E., Schulz-Hardt, S., Frey, D., & Thelen, N. (2001). Confirmation bias in sequential information search after preliminary decisions: An expansion of dissonance theoretical research on selective exposure to information. Journal of Personality and Social Psychology, 80, 557-571.
Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1990). Experimental tests of the endowment effect and the coase theorem. Journal of Political Economy, 98, 1325-1348.
Kardes, F. F., Cronley, M. L., Kellaris, J. J., & Posavac, S. S. (2004). The role of selective information processing in price-quality inference. Journal of Consumer Research, 31, 368- 374.
Kunda, Z. (1990). The case for motivated reasoning. Psychological bulletin, 108, 480-498.
Liu, Wendy (2008), “Focusing on Desirability: The Effect of Decision Interruption and Suspension on Preferences,” Journal of Consumer Research, 35, 640-652.
Macrae, C. N., Hewstone, M., & Griffiths, R. J. (1993). Processing load and memory for stereotype-based information. European Journal of Social Psychology, 23, 77-87.
Muraven, M. R., Tice, D. M., & Baumeister, R. F. (1998). Self-control as limited resource: Regulatory depletion patterns. Journal of Personality and Social Psychology, 74, 774-789.
Schmeichel, B. J., Vohs, K. D., & Baumeister, R. F. (2003). Intellectual performance and ego depletion: Role of the self in logical reasoning and other information processing. Journal of Personality and Social Psychology, 85. 33-46.
Sen, S. & Block, L. G. (2009). Why my mother never threw anything out: The effect of product freshness on consumption. Journal of Consumer Research, 36, 47-55.
Vohs, K. D., Baumeister, R. F., Schmeichel, B. J., Tewnge, J. M., Nelson, N. M., & Tice, D. M. (2008). Making choices impairs subsequent self-control: A limited-resource account of decision making, self-regulation, and active initiative. Journal of Personality and Social Psychology, 94, 883-898.
Vohs, K. D. & Schmeichel, B. J. (2003). Self-regulation and the extended now: Controlling the self alters the subjective experience of time. of Time. Journal of Personality and Social Psychology, 85, 217-230.
Yoon, Y., Sarial-Abi, G., & Gürhan-Canli, Z. (2012). Effects of Regulatory Focus on Selective Information Processing. Journal of Consumer Research, Forthcomming.
Zhao, M., Hoeffler, S., & Zauberman., S. (2007). Mental Simulation and Preference Consistency over Time: The Role of Process-Versus Outcome-Focused Thoughts. Journal of Marketing Research, 44, 379-388.