ISHS Acta Horticulturae 850: III International Symposium on Saffron: Forthcoming Challenges in Cultivation, Research and Economics
FACTORS AFFECTING ENHANCEMENT OF SAFFRON (CROCUS SATIVUS L.) EXPORTS |
| Authors: | A. Mollafilabi, N. Imankhan |
| Keywords: | advertisement, exports, marketing, material quality, packaging, saffron |
| DOI: | 10.17660/ActaHortic.2010.850.54 |
| Abstract:
Saffron is one of the most important exporting products of Iran, especially Khorasan e Razavi and Southern Khorasan. In order to increase its export, post-harvest activities such as packaging standardization, pricing and advertisement with respect to identification of target markets, must be paid attention to. The effect of these factors on saffron exports, recognition of recent problems and presentation of effective recommendations, can be achieved via statistical analyses. Such an approach was applied with data obtained from distributed questionnaires, conversations with experts and all saffron exporters in Masshad. Results show that four factors were considered as the most important among the 1) Quality of packaging for exports, sanitary principles in time of packaging and paying attention to the attractiveness of packages for exports; 2) Harvest celebration for saffron, participation in international exhibitions, presentation of saffron samples, giving information in the field of diverse applications and uses of saffron, and finally advertisement, and identification of the target market; 3) Agreement of standards with importer countries; 4) Recognition of customer behavior in the world market and study of their problems relative to price change, investment in saffron for enhancement of exports. Other suggestions and recommendations are also presented. The establishement of a research institute only for saffron in order to conduct research on different aspects from production to processing, marketing, exports, pricing, training, etc is highly recommended. | |
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