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The Brexit campaign in British tabloids: The role of passives in the process of positive self- and negative other-presentation

  • Dajana Zečić EMAIL logo

Abstract

This paper examines the local syntax in 65 articles from the British mid-market tabloids, the Daily Mail and the Daily Express, covering the pre-Brexit vote period (February-June 2016). The paper focuses on the passive constructions in the chosen corpus and the main objective is to examine their role and function in a traditionally conservative and anti-EU discourse through an analysis of the sampled data set within the qualitative theoretical and methodological framework of CDA. The results point at an intricate network of both agentless and passives with agents contributing to both positive self-presentation and negative other-presentation as the dominant strategies of manipulation in the examined discourse. This paper is part of the AILA Europe special issue.

Zusammenfassung

In diesem Beitrag wird die lokale Syntax in 65 Zeitungsartikeln aus britischen Boulevardzeitungen Daily Mail und Daily Express aus dem Zeitraum vor der Brexit-Abstimmung (Februar bis Juni 2016) analysiert. Im Fokus der Analyse stehen passivische Konstruktionen im ausgewählten Korpus. Das Hauptziel des Beitrags ist es, ihre Rolle und Funktion in einem traditionell konservativen und Anti-EU-Diskurs durch die Analyse der ausgewählten Datensammlung und im qualitativen theoretischen und methodologischen Rahmen der CDA zu untersuchen. Die Ergebnisse verweisen auf ein komplexes Netzwerk sowohl des Passivs mit Agens als auch des Passivs ohne Agens, die sowohl zur positiven Selbstdarstellung als auch zur negativen Fremddarstellung als den dominanten Manipulationsstrategien im untersuchten Diskurs beitragen. Dieser Beitrag ist ein Teil der Sonderausgabe von AILA Europe.

Apstrakt

U ovom radu analiziram lokalnu sintaksu u 65 novinskih članaka iz britanskih tabloida Daily Mail i Daily Express, iz perioda februar-juni prije referenduma 2016. godine. Fokus analize su pasivne konstrukcije u odabranom korpusu. Glavni cilj rada je ispitati njihovu ulogu i funkciju u tradicionalno konzervativnom i diskursu negativno orijentiranom ka Evropskoj Uniji kroz analizu odabranog seta podataka, a u okviru kvalitativnog teorijskog i metodološkog pristupa CDA. Rezultati upućuju na složenu mrežu i pasiva sa agentom i pasiva bez agenta koji doprinose i pozitivnom predstavljaju sebe i negativnom predstavljanju drugoga kao dominantnim strategijama manipulacije u ispitanom diskursu. Ovaj rad dio je specijalnog izdanja AILA Europe.

Schlüsselwörter: Diskurs; Medien; Passiv; EU; Brexit
Ključne riječi: diskurs; mediji; pasivi; EU; Brexit

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Published Online: 2022-09-07
Published in Print: 2022-10-04

© 2022 Walter de Gruyter GmbH, Berlin/Boston

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