Employer Branding: Chancen eines interdisziplinären Ansatzes

Published by De Gruyter Oldenbourg 2021

Employer Branding

Chancen eines interdisziplinären Ansatzes

Employer Branding: Opportunities Provided by an Interdisciplinary Approach

Edited by: Christian Chlupsa and Jürgen Rohrmeier

https://doi.org/10.1515/9783110712056

Overview
Contents

About this book

Employer branding and functioning crisis management are very important tools for corporate success but are also crucial factors in a company’s image and an employer brand with a lasting impact. This book shows that companies should not lose sight of their values, not even in turbulent times.

Author / Editor information

Christian Chlupsa, Jürgen Rohrmeier, beide von der FOM University of Applied Sciences, Munich, Germany

Topics

Frontmatter Publicly Available Download PDF	I
Vorwort Publicly Available Download PDF	V
Inhalt Publicly Available Download PDF	VII
Abbildungsverzeichnis Publicly Available Download PDF	IX
Tabellenverzeichnis Publicly Available Download PDF	XI
Teil I: Einführung
Employer Branding im Kontext von Marketing Christian Chlupsa Requires Authentication Unlicensed Licensed Download PDF	3
Employer Branding im Kontext von Personalmanagement Jürgen Rohrmeier Requires Authentication Unlicensed Licensed Download PDF	7
Teil II: Aktuelle Forschungen zum Employer Branding
Employer Branding im Kontext der Generation Z Anna Siegel Requires Authentication Unlicensed Licensed Download PDF	17
Die Kernanforderungen der Generation Z an den Arbeitgeber Pia Weindl Requires Authentication Unlicensed Licensed Download PDF	39
Influencer und Marken Isabelle Steudel Requires Authentication Unlicensed Licensed Download PDF	63
Mitarbeiterführung im Rahmen der Digitalisierung Johanna Heigl Requires Authentication Unlicensed Licensed Download PDF	93
Zusammenfassung Requires Authentication Unlicensed Licensed Download PDF	117

(Deutsch)

Language: German
Publisher: De Gruyter Oldenbourg
Audience: HR managers, managers and consultants, scholars and students
Pages
- Front matter: 11
- Main content: 124
Illustrations
- Illustrations: 6
- Coloured Illustrations: 7
- Tables: 13
Keywords: Generation Z; Digitalisierung; Personalgewinnung; Influencer

eBook

Published: June 8, 2021
ISBN: 9783110712056

Hardcover

Published: June 8, 2021
ISBN: 9783110711882