Red is one of the earliest colors that humans know and communicate with. It has been used in China for a long time. The primitive people of the Paleolithic period used "red" to show the preliminary symbolic consciousness and decorative consciousness. In ancient times, the color of clothing was used to express the hierarchy of nobles and civilians, and "red" was highly regarded, after thousands of years, red has penetrated into the Chinese consciousness and subconsciousness. The focus of this article is to study the cultural expression of red in traditional Chinese costume, to visually study the color meaning and symbolic concepts of traditional clothing colors, the Cultural influence and psychological effects on people.