Key drivers of business process innovation
The role of strategic focuses and product innovation
DOI:
https://doi.org/10.14267/VEZTUD.2023.11.02Keywords:
business strategy, business process innovation, process innovation, organisational innovation, marketing innovationAbstract
In this paper, the authors examine how and to what extent various strategic focuses of companies as well as product innovation influence business process innovation (BPI) outcomes in manufacturing companies. This empirical study is based on a large-scale representative sample of 4,000 Hungarian manufacturing companies using the 2016 version of the Community Innovation Survey. The results suggest that larger firms and prospector business strategy have higher BPI outcomes. Empirical findings indicate that the prospector strategy-led strategic focus on new products and new customer groups has a significant positive effect on BPI outcomes. On the contrary, the focus on low-price, customer-specific solutions, and improved products has no significant relationship with BPI outcomes. Furthermore, product innovation only amplifies the relationship between specific strategy focuses and BPI does not directly drive it.
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