The projection of Chinese University online image and social media engagement based on Bayesian model
Fig 2
Bayesian model of social media engagement triggered by tourism destination image projection.
Note: BU: School Buildings, NL: School Natural Landscape, HC: School History and Culture, CC: School Cultural and Creative Products, SA: Student Activities, SF: School Facilities and Services, NO: No Guidance, CG: Collaborative Guidance, TG: Contribution Guidance, AG: Application Guidance.