Saiga horn user characteristics, motivations, and purchasing behaviour in Singapore
Fig 2
Self-user motivations and preferences.
Asterisks indicate a statistically significant difference between this answer and all others within a panel (2-sample Z-tests, p-value < ‘***’0.001 or ‘*’ 0.05). A) Reasons for using saiga products on oneself to treat heatiness and/or fever, as reported by participants. Percentage out of 403 participants. B) Recommenders for using saiga products on oneself to treat heatiness and/or fever, as reported by participants. Percentage out of 186 participants. C) Shop locations for purchasing saiga products to treat heatiness and/or fever on oneself, as reported by participants. Percentage out of 403 participants.