Predicting individual-level income from Facebook profiles
Fig 2
Pearson Product-Moment correlations between predicted and actual income values.
Red bars indicate the predictive power of the socio-demographic variables used as baseline comparisons. The ‘Demographics” model includes age, gender, and ethnicity. Blue bars indicate the predictive accuracy of Facebook data, separated by Likes, Facebook Status updates, and a combination of the two. The purple bars display the results of the comprehensive models, which include both socio-demographic variables, personality and Facebook data.