Diversity of Global Rice Markets and the Science Required for Consumer-Targeted Rice Breeding
Figure 7
Consumer preferences for aromatic rice for the countries, states, and provinces of Asia.
In some regions, all popular rices are aromatic, in others, one or two is aromatic, and in some countries, aromatic rice is not popular. Additional information for other regions can be found in Table 2. Data were obtained from INQR representatives from each region.