COMPETITIVE MATRIX AS A PLATFORM FOR FORMING STRATEGIES FOR THE DEVELOPMENT OF HEALTH RESORT ORGANIZATIONS
Abstract and keywords
Abstract (English):
The article presents the results of a study on the competitiveness of health resort organizations. The article analyzes the trends in the development of this socially significant sphere, which made it possible to determine the vector of the state's social policy, comparing it with the stated goals of its implementation. The factors influencing the competitiveness of health resorts are identified. A general competitiveness matrix is constructed, including various sectors, which can be considered as a platform for strengthening the competitive advantages of health resort organizations.

Keywords:
health resort organizations, competitiveness, competitiveness factors, competitive matrix
References

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