graduate student from 01.01.2021 to 01.01.1922
Moscow, Russian Federation
Communication with users is of great importance for management and decision-making in assessing the investment attractiveness of the region. Most app users have little interest in updates to the financial situation of the regions or the adoption of new laws on subsidizing the regions. To better inform users, applications use various forms of notifications. Many Russian companies are considering the use of direct communication with users and most of them choose the communication channel – email. Informing about important changes via email is most convenient for users due to its conciseness and unobtrusiveness of the solution. The article presents the results of a study of the impact of sending email notifications on the investment activity of users of the application for assessing the investment attractiveness of the regions of the Russian Federation. From this study, conclusions were drawn that information based on the results of assessing the investment attractiveness of regions will become more widespread and popular, which will allow a greater number of private investors to participate in investment projects in the regions. If the application sends updated information on the investment attractiveness of the regions of the Russian Federation, new provisions in legislation and subsidies, this will increase private investment activity.
Investment attractiveness of Russian regions, communication channel, email notification, simulation model, A/B testing, investment activity, investment projects.
1. Hudyakova, E.V. Imitacionnoe modelirovanie processov i sistem v APK : uchebnik / E.V. Hudyakova, A.A. Lipatov. - M. : IKC «Kolos-s», 2021. - 256 s.
2. Regiony podvedut pod edinyy investicionnyy standart. - URL: https://www.ng.ru/economics/2023-05-31/2_8737_invest.html(data obrascheniya: 01.06.2023).
3. Chto takoe B2B, B2C, B2G, C2C. - URL: https://myrouble.ru/chto-takoe-b2b-b2c-b2g-c2c/(data obrascheniya: 30.05.2023).
4. CRM prinosit biznesu do 10% chistoy vyruchki: issledovanie. - URL: https://www.cossa.ru/news/281252/(data obrascheniya: 30.05.2023).
5. Oshelomlyayuschaya PUSH statistika 2021! - URL: https://osmicards.com/push2021/(data obrascheniya: 31.05.2023).
6. Novye podhody k privlecheniyu investiciy v regiony v ramkah resheniya zadach prostranstvennogo razvitiya. - URL: http://council.gov.ru/activity/activities/parliamentary/139239/(data obrascheniya: 28.05.2023).
7. Agentnoe modelirovanie. - URL: https://anylogic.help/ru/anylogic/agentbased/agent-based-modeling.html(data obrascheniya: 27.05.2023).
8. Investicionnaya privlekatel'nost' regionov: gosudarstvo podderzhalo status-kvo. - URL: https://raexpert.ru/researches/regions/regions_invest_2022/(data obrascheniya: 25.05.2023).
9. V kakie regiony gosudarstvo i biznes vlozhili bol'she vsego deneg v 2022 godu. - URL: https://journal.tinkoff.ru/news/reg-investments-2022/(data obrascheniya: 01.06.2023).
10. Investicionnaya privlekatel'nost' regionov Rossii. - URL: https://investprojects.info/regions(data obrascheniya: 01.06.2023).
11. Regional'nyy investicionnyy standart. - URL: https://asi.ru/government_officials/rating/investment/(data obrascheniya: 01.06.2023).
12. Aleev, B.R. Povyshenie investicionnoy privlekatel'nosti regionov Rossii / B.R. Aleev // Evraziyskiy Soyuz Uchenyh (ESU). - 2018. - №4 (49). - S. 10-12.
13. Latyshev, V.A. Ocenka investicionnoy privlekatel'nosti nefetepererabatyvayuschih regionov Rossii / V.A. Latyshev // Ekonomika i biznes: teoriya i praktika. - 2020. - № 5-3 (63). - S. 66-70.
14. Keba, V.R. Issledovanie modeley investicionnoy privlekatel'nosti regionov Rossii / V.R. Keba // Nauchnye zapiski molodyh issledovateley. - 2022. - T. 10, № 5. - S. 15-22.
15. Scherbakova, D.V. Faktory investicionnoy privlekatel'nosti regionov Rossii / D.V. Scherbakova, A.A. Medved' // Upravlencheskoe konsul'tirovanie. - 2018. - № 11(119). - S. 119-131.
16. Nurgalieva, Yu.K. Investicionnaya privlekatel'nost' regionov Rossii / Yu.K. Nurgalieva, A.E. Cygancova, O.V. Selina // Aktual'nye voprosy sovremennoy ekonomiki. - 2018. - № 4. - S. 242-246.
17. Bekk, E.A. Investicionnaya privlekatel'nost' regionov Rossii v informacionnom prostranstve / E.A. Bekk, I.E. Agarkov, A.A. Gordeeva // Ekonomika i socium. - 2019. - № 6 (61). - S. 186-189.
18. Marchesani, F. Crowdfunding as entrepreneurial investment: the role of local knowledge spillover / F. Marchesani, F. Masciarelli // Exploring Innovation in a Digital World. Lecture Notes in Information Systems and Organisation. - 2021. - Vol. 51. - Pp. 92-108.
19. Government investments and entrepreneurship / J.R. Faria, L. Ogura, M. Prado [et al.] // Small Business Economics. - 2023. - DOI:https://doi.org/10.1007/s11187-023-00743-9.
20. Global entrepreneurship monitor 2019/2020 global report / N.Bosma [et al.] // Global Entrepreneurship Research. -Association, London Business School, 2020. - 130 p.
21. Boudreaux, C. Capital is not enough: opportunity entrepreneurship and formal institutions / C. Boudreaux, B. Nikolaev // Small Business Economics. - 2019. - Vol. 53. - Pp. 709-738.
22. Boudreaux, C. Socio-cognitive traits and entrepreneurship: The moderating role of economic institutions / C. Boudreaux, B.N. Nikolaev, P. Klein // Journal of Business Venturing. - 2019. - Vol. 34. -Pp. 178-196.
23. Mazzucato, M. Mission-oriented innovation policies: challenges and opportunities / M. Mazzucato // Industrial and Corporate Change. - 2018. - Vol. 27. - Pp. 803-815.
24. Yumanova, I.O. Novye napravleniya povysheniya investicionnoy privlekatel'nosti regionov Rossii / I.O. Yumanova // Sovremennye tendencii razvitiya menedzhmenta i gosudarstvennogo upravleniya : sbornik materialov mezhregional'noy zaochnoy nauchno-prakticheskoy konferencii. - M., 2019. - S. 190-193.
25. Mihno, I.A. Analiz investicionnoy privlekatel'nosti regionov Rossii v sovremennyh usloviyah / I.A. Mihno, M.A. Tkachenko // Ekonomika, finansy, proektnoe upravlenie i social'naya sistema Rossii: podhody i perspektivy v usloviyah ustoychivogo cifrovogo razvitiya : sbornik materialov regional'noy nauchno-prakticheskoy konferencii studentov i molodyh uchenyh. - Krasnodar, 2022. - S. 218-225.
26. Il'yasov, B.G. Neyrosetevoy analiz dannyh ob investicionnoy privlekatel'nosti predpriyatiy regionov Rossii s ispol'zovaniem kart Kohonena / B.G. Il'yasov, E.A. Makarova, N.V. Hasanova // Upravlenie ekonomikoy: metody, modeli, tehnologii : sbornik materialov XH Mezhdunarodnoy nauchnoy konferencii. - Ufa, 2020. - S. 280-283.
27. Litvinceva, G.P. Vzaimosvyaz' urovnya cifrovizacii zhizni naseleniya i investicionnoy privlekatel'nosti regionov Rossii / G.P. Litvinceva, I.N. Karelin // Aktual'nye voprosy arhitektury i stroitel'stva : sbornik materialov HIII Mezhdunarodnoy nauchno-tehnicheskoy konferencii. - Novosibirsk, 2020. - S. 332-336.
