关键词: 全科医生, 职业吸引力, SWOT分析

Abstract: In China，the shortage of general practitioners（GPs） and difficulties in retaining general practice talents have produced great effects on the development of primary healthcare services，and also brought great challenges to the implementation and promotion of the tiered healthcare system. So it is necessary to formulate policies to maintain and improve the attractiveness of general practice as a career. To this end，we performed a SWOT analysis based on an overview of domestic general practice and general practice workforce，and proposed the following ideas：strengths consist of extensive policy support，continuous development of general practice education and developmental significance similar to a goal of building a healthy China；weaknesses include low social identity for GPs，and lack of efficient manage system for GPs；opportunities cover the reform of the pharmaceutical and healthcare system，construction of the medical consortium，and development of health information technologies；threats contain lack of limitations for some medical practice behaviors，training system for GPs and appropriate hardware infrastructure. Then we put forward recommendations as incentive solutions to enhance the attractiveness of general practice as a career and promote the sustainable development of general practice，including increasing the financial support for general practices，strengthening the development of a management system for general practices，broadening the promotion platform for GPs，and optimizing the configuration of the GP team.

Key words: General practitioners, Occupational attractiveness, SWOT analysis