The purpose of this study is to investigate preferences of Chinese consumers for general foodstuffs with different country of origin labels. The study used best-worst scaling for a country of origin labeling experiment. The count result revealed that preferences for the country of origin label of Australia, Canada, the USA and France were positive, and that of Japan, China, Thailand, Brazil and Vietnam were negative. Random parameters logit estimate demonstrated that the experience of visiting Japan, and higher income led to positive interactions with the Japanese label. On the other hand, the experience of visiting Japan, higher income, and food safety awareness resulted in negative interactions with the Chinese label.