Li Xia
ABSTRACT
With the arrival of the new retail era, market competition has become increasingly fierce. The new retail era requires enterprises to have better service capabilities, and how to provide consumers with better experiences has become a key issue that enterprises need to pay attention to in their transformation and development. The article proposed a new retail marketing service system design scheme based on cloud data, which integrated and managed data information using cloud data technology. Through personalized marketing services, the consumer awareness and favorability towards products are enhanced, thereby enabling enterprises to gain more market share and achieve economic and social benefits. The results showed that the processing efficiency of the new retail marketing service system based on cloud data reached up to 92.5%. After putting the system into practical use, it has also achieved a good response, which can effectively enhance the market competitiveness of the using enterprise.
- Purwanti Angel, Reza Ana, Musa Umar, Nurhadi Fahrul Zikri, Triyadi Agus. "NEW MEDIA AS INTERNET MARKETING COMMUNICATIONS IN RETAIL COMPANY." JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) 11.1 (2023): 95-104.Google Scholar
Cross Ref
- Shobeiri, Ebrahim, Mostafa Khajeh, and Rasoul Saanavi Fard. "The new model of marketing communication and its effect on buying behavior (case study: online retail)." Strategic Studies of Jurisprudence and Law 5.2 (2023): 69-86.Google Scholar
- Liem, Anastasia Gabriela, and Neneng Nurlaela Arief. "Integrated Marketing Communication Strategy for Cosmetic Retail Company: a Study of New Central Palu." Journal of Economics and Business UBS 12.1 (2023): 413-430.Google Scholar
- Rejeb, Abderahman, Karim Rejeb, and Horst Treiblmaier. "How augmented reality impacts retail marketing: A state-of-the-art review from a consumer perspective." Journal of Strategic Marketing 31.3 (2023): 718-748.Google ScholarCross Ref
- Yang, Yunpeng, Hongmin Chen, and Hejun Liang. "Did New Retail Enhance Enterprise Competition during the COVID-19 Pandemic? An Empirical Analysis of Operating Efficiency." Journal of Theoretical and Applied Electronic Commerce Research 18.1 (2023): 352-371.Google ScholarCross Ref
- Do Vale, Guillaume, Isabelle Collin-Lachaud, and Xavier Lecocq. "The new retail model: global reach demands omni-channels." Journal of Business Strategy 43.6 (2022): 339-349.Google ScholarCross Ref
- Kong, Jiayi. "E-Commerce Supply Chain of Fresh Agricultural Products under the Background of New Retail." Manufacturing and Service Operations Management 4.4 (2023): 79-84.Google Scholar
- Wu, ZiQiang, Eugene Cheng-Xi Aw, and Stephanie Hui-Wen Chuah. "Webrooming as the new retail experience: a smart-shopping perspective." International Journal of Retail & Distribution Management 51.6 (2023): 736-754.Google ScholarCross Ref
- Lei Wang, Preyaporn Teerapornlertratt, Ariya Phuvakeereevivat, Buraporn Kumboon. "The Development of Value Co-creation of New Retail in Taian City, The People's Republic of China." International Journal of Multidisciplinary in Management and Tourism 7.1 (2023): 1-12.Google Scholar
- Su Jiafu, Zhang Fengting, Chen Shan, Yu Xin, Suntrayuth Sid. "Path Optimization of Fresh Products Logistics Distribution under New Retail Mode." International Journal of Innovative Computing, Information and Control 18.2 (2022): 511-523.Google Scholar
Index Terms
- Design and Implementation of a New Retail Marketing Service System Based on Cloud Data
Recommendations
Can Retail Sales Volatility be Curbed Through Marketing Actions?
For many years, marketing managers have used dynamic sales response models to compute expected sales conditional on the available information. These models fail to recognize that the volatility conditional variance of sales can vary over time. Moreover, ...
Pricing in Dynamic Marketing: The Cases of Piece-Wise Constant Sale and Retail Discounts
Optimization and ApplicationsAbstractWe consider a stylized distribution channel, where a manufacturer sells a single kind of good to a retailer. In classical setting, the profit of manufacturer is quadratic w.r.t. wholesales discount, while the profit of retailer is quadratic w.r.t. ...
Consistent Assortment Provision and Service Provision in a Retail Environment
<P>In a recent article, Broniarczyk et al. 1998 report an interesting finding that the availability of consumers' most preferred alternative in an assortment positively influences their perceptions of assortment size. This finding points to the impact ...
Comments