ABSTRACT
Media Architecture has transformed galleries and exhibitions by creating immersive digital sensory environments, significantly impacting the visitor experience. Even with this shift, there is still a dearth of thorough knowledge about the complex impacts of these immersive environments, especially in terms of their spatial and affective dimensions. In order to investigate the impacts of immersive settings in galleries and exhibitions, we provide a framework. It encompasses three domains: (A) Physical Domain - Space, (B) Perceptual Domain - Human, and (C) Affective Domain - Human Response with an Outernet London case study. This study aims to pave the way for future research that will comprehensively explore these aspects using systematic physiological data collection methods.
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