ABSTRACT
To help customers who are still in the exploration phase, Web search engines and e-commerce websites often provide relevant Q&As in widgets, such as ‘People Also Ask’ and ‘Customers Also Ask Alexa’, with additional information. In this work, we propose to enrich this customer experience by rendering related products under each Q&A based on an automated online query recommendation. We define what are the tenets for high-quality query recommendations and explain why this challenge is different from the existing query re-writing, query expansion and keyphrase generation methods. We describe a data collection method which uses customer co-click information on a proprietary website in order to successfully guide our model into generating query recommendations that satisfy all tenets. Offline and online evaluation results demonstrate that our proposed approach generates superior query recommendations and brings much more customer engagement over strong baselines.
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Index Terms
- Product Query Recommendation for Enriching Suggested Q&As
Recommendations
Task-aware query recommendation
SIGIR '13: Proceedings of the 36th international ACM SIGIR conference on Research and development in information retrievalWhen generating query recommendations for a user, a natural approach is to try and leverage not only the user's most recently submitted query, or reference query, but also information about the current search context, such as the user's recent search ...
A hybrid recommendation system for Q&A documents
Highlights- A hybrid recommendation system for Q&A documents is proposed.
- Current knowledge ...
AbstractQuestion and answer (Q&A) documents are a new type of knowledge document composed of a question part and an answer part. The questions represent knowledge needs, and the answers contain the knowledge that meets these knowledge needs. ...
Product recommendation approaches: Collaborative filtering via customer lifetime value and customer demands
Recommender systems are techniques that allow companies to develop one-to-one marketing strategies and provide support in connecting with customers for e-commerce. There exist various recommendation techniques, including collaborative filtering (CF), ...
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