ABSTRACT
This work-in-progress investigates the perceived authenticity of microstreaming, a unique form of game streaming characterized by gamers streaming for small audiences with mostly non-monetary motivations. Prior research has identified three markers of authenticity in microstreams: unscripted interactions, low production values, and unstaged backgrounds. This study experimentally manipulates these markers to examine their individual and joint effects on perceived authenticity, as well as enjoyment of the streamed content. The findings will contribute to understanding the factors influencing perceived authenticity in microstreaming and shed light on how audience engage with online content creators.
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Index Terms
- Unscripted, Unproduced, Unstaged: Audience Perceptions of Authenticity of Microstreamers
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